Welcome to followthemedia.com

The article you have chosen...

Auto Industry Drives More Of Its Advertising Billions Away From Traditional Media And Steers Them To The Internet
Philip Stone March 21, 2008
The subprime and credit crisis has ripped into newspaper real estate and auto advertising with double-digit percentage revenue declines, and while real estate may come back somewhat this year if the Fed’s actions take hold the same cannot be said for auto advertising – everything points to more and more of that spend being aimed at the Internet.

...is available only through ftm Membership

You can JOIN ftm to access this and all ftm material

Annual Individual Membership costs €99. First time members receive the 13th month free.

The Annual Corporate/Organization Membership offers additional benefits. In addition to the same benefits of the Annual Individual Membership, organizations may enroll up to 12 individuals for full site access. As an added benefit, organizations may request custom Knowledge files, limited to one per quarter, scheduled on a first-come, first-served basis.

The Annual Corporate/Organization Membership costs €499.