About followthemedia

followthemedia.com is a thoughtful journalistic access-point for media professionals, concentrating on the complex global media world. Our principal writers each have more than 30 years experience in different aspects of media on both sides of the Atlantic. At least one major, original article is posted daily along with short-takes on current media news and follow-up on major media themes.

We concentrate on North American and European media issues. What happens on one side of the Atlantic often impacts on the other side and always offers important lessons. In addition we keep a close watch on Asia, particularly China, the Middle East and Africa – regions with expanding media influence on the entire world. We keep up to date through many, mostly personal, highly qualified resources.

From our registration database we know that our readership consists of professionals whose daily lives somehow cross media paths -- from the boardroom of major media companies, to senior media business and editorial executives, politicians and government bodies, advertising and public relations, journalists, educators and students, and a notable presence from the financial sector. We therefore choose our subjects with such readership in mind. Register for the daily ftm newsletter. We also offer an RSS feed.

The value-added nature of our articles is to explain what is happening in the industry by offering our own unique analysis, having worked in and breathed media all our lives. We try to spot trends before they become trends. We are opinionated and we make no excuse for that -- we are told by many readers that our analysis and the background is a major reason for their daily visits. Our writing style is simple, genuine and understandable; emphasizing insight more than data-tables. Because our readership is global we take great care to explain terms that might be unfamiliar and to avoid jargon.

We write articles touching subjects missed or avoided by other media and trade sources. Since introducing our Media Sleuth project (see more on the Media Sleuth project) we receive tips from media observers and professionals world-wide with facts, figures and insight into an even wider media universe, often unreported elsewhere.

In addition to the minimum of one feature length story daily, we also provide several other daily items. The Tickle File contains daily at least three short items that we think you’ll find interesting, and, of course, we’re not shy to give our analysis there, too. In addition we have the News From You section for comments and releases from individuals and organizations. Your contributions are always welcome. We post News From You items in the original language received, limited to English, French, German, Spanish and Italian and edit only for clarity. Send us your News From You items via this link.

We welcome information about your events, conferences, workshops, conventions and meetings. Listings on the ftm Calendar are free to all. Send us your calendar listings via this link. We also offer services to event organizers.

Each month we compile a new Knowledge File, a subject-specific document, typically 30 to 60 pages in pdf format. It is free to ftm members and offered to non-members at a nominal charge. And ftm members can design their own. Check out the available Knowledge files.

For more insight to ftm we invite you to take the Powerpoint Quick Tour, and to browse through the items below for more information about our services.

Be an ftm Media Sleuth, Expand Your Network and Receive a FREE Membership!!

The expanding ftm network is expanding. You can join by contributing that hot media news, tip or flash.

Every ftm Media Sleuth receives a FREE membership.

(Sounds too good to be true? HA! Limitations apply: not many, actually. We will expect regular contributions.)

Interested? Cool! Send an email to Media Sleuth and we'll sign you up.

The Tickle File

The Tickle File is ftm's daily column of short takes on media news, complimenting the feature articles on major media issues. Tickle File items point out media happenings, from the oh-so serious to the not-so serious, that should not escape notice...in a shorter, more informal format.

What is RSS?

ftm offers an RSS feed of its headlines as they are posted. RSS is the acronym for Really Simple Syndication. It's one way of following the media really fast. Whenever we post a new article, it's listed in the RSS feed. But you need an RSS reader. Many are available, and free! Go to your favorite search engine and look for "RSS Reader." We are using RSS version 0.91.

Followthemedia.com has developed this Privacy Policy to insure the confidence of all visitors to the site and to establish its obligation under Swiss law to uphold and maintain visitors’ rights to privacy.

Followthemedia.com only collects and uses personal data voluntarily provided by visitors to this site. Registration is required to browse the site, at the visitors discretion. For registration a visitor must provide their name, valid email address and a password of their choosing. Registered visitors are able to browse the site without disclosing any other personal information. Followthemedia.com does not collect or use information about visitors from either public or private sources. The personal information provided as required for registration is never shared with any third party.

Information collected from registered visitors is used to maintain contact with registered visitors through an opt-in/opt-out newsletter. Those registered visitors wishing to opt-out – not receive the newsletters – may do so through unsubscribe links provided on the newsletter. All visitors wishing to unsubscribe will be eliminated from the registration database within 24 hours.

Followthemedia.com is a news and information provider. Correspondence from site visitors, site registrants or the general public addressed to followthemedia.com and concerning editorial content may be used without consent or compensation. However, correspondents will be informed prior to publication.

Correspondence regarding non-editorial matters, including but not limited to sponsorship, registration and subscription, may be shared with third parties contracted by followthemedia.com to provide services. That correspondence and any personal information contained in it will be used only for the purpose stated in the correspondence.

Followthemedia.com has implemented technical measures that protect personal data under its control from unauthorized access, improper use or disclosure, unauthorized modification and unlawful destruction or accidental loss. All websites are subjected to attempts by ‘hackers’ to access, modify or destroy content, systems and databases. Site visitors, registered visitors and the general public will hold followthemedia.com, its partners and sub-contractors harmless in the event of any loss due to any unauthorized access. Do not register for the site unless you agree to this condition.

‘Cookies’ are used to ease registered visitors’ access to the site.

Please note that followthemedia.com contains links to site that are not covered by this privacy policy.