http://www.followthemedia.com a knowledge base for media professionals en-us http://www.followthemedia.com/index.php#tickle12 The Tickle File http://www.followthemedia.com/brands/ondreams04072008.htm In many lands of this media world, memories are bigger than dreams. Old media stumbles under the weight of all that has gone before. Dreamers stumble, too, but they soldier on, eyes front, forward into the fog. http://www.followthemedia.com/index.php#tickle11 The Tickle File http://www.followthemedia.com/index.php#tickle10 The Tickle File http://www.followthemedia.com/index.php#tickle9 The Tickle File http://www.followthemedia.com/index.php#tickle8 The Tickle File http://www.followthemedia.com/index.php#tickle7 The Tickle File http://www.followthemedia.com/spots/ZO03072008.htm Global media buyer ZenithOptimedia released revised ad spending forecasts this week. For Western Europe and North America ad spending, they say, will be lower than the previous forecast. But 2009 and 2010 will be better…they say. http://www.followthemedia.com/fittoprint/newsprint03072008.htm Usually when advertising takes a downturn newspaper suppliers are understanding and hold their price line, they may even reduce pricing a bit. So now that newspapers are going through one of the worst advertising cutbacks ever, what do the newsprint producers do? Why, naturally, they’re piling on big price increases backed by a drop in supply leaving publishers squirming between a rock and a hard place. http://www.followthemedia.com/index.php#tickle6 The Tickle File http://www.followthemedia.com/fittoprint/office02072008.htm Publishers continue to show initiative in coming up with ideas on how to adopt new business models to the running of their print business. For instance, the publisher of The Record in Hackensack, New Jersey is vacating the newspaper’s main building and as far as journalists are concerned, “I really view this change as ‘moving out to the field.’” He envisages mobile journalists working full-time out of the office. http://www.followthemedia.com/index.php#tickle5 The Tickle File http://www.followthemedia.com/index.php#tickle4 The Tickle File http://www.followthemedia.com/fittoprint/what01072008.htm “What ad market?” just about sums it up on both sides of the Atlantic. And with all the downsizing in the editorial news hole the way forward seems to be “What can we afford to publish every day?” It’s just getting tougher than ever to get out “The Daily Miracle” as publisher Terry Egger of The Cleveland Plain Dealer called it in a letter to subscribers Sunday explaining why their paper was changing so much this week. http://www.followthemedia.com/index.php#tickle3 The Tickle File http://www.followthemedia.com/index.php#tickle2 The Tickle File http://www.followthemedia.com/pubserve/sarkovision30062008.htm Like pixels filling the screen from a slow internet connection, French President Nicolas Sarkozy’s picture for public broadcasting is either a tantalizing glimpse of the future-possible or too frustrating to watch. http://www.followthemedia.com/brands/secretsound27062008.htm The games and contests radio stations play with listeners are meant to add to the entertainment. One UK broadcaster played a bit too much and the regulator imposed the biggest fine ever charged. Are contests and competitions good promotion or sleazy tricks? Or are radio ‘fun and games’ easy targets for poor losers and regulators? http://www.followthemedia.com/index.php#tickle1 The Tickle File