Looking For Money In All The Ad Places - September 14, 2010
Advertising has long been a target of scorn by the well-meaning, looking to cure all walks of evil. Laws keep bad ads from good people. But advertising has great potential for good. And governments want a piece of it.

Happier Advertising Days Are Here Again For Most But Still Not Print - May 27, 2010
US Q1 advertising revenue rose by $1.5 billion from a year ago marking the first quarterly increase for two years and the largest gain for four years fueled by the automobile sector finally seeing advertising sense again, according to a Kantar Media survey, with TV, radio, and the Internet the main beneficiaries, but newspapers and magazine are still in decline.

The Advertising People Wait For No One - May 17, 2010
Advertising people see change and immediately begin jumping up and down. Emerging from noughties gloom the sellers of spots and space, brands and images have even more to sell and more to sell to. Watching all this horizontal motion can be tiring.

iAds – A Whole Different Order of Magnitude - May 5, 2010
Not content with disrupting the entire media sector, new media giants Google and Apple have their sights on the mobile advertising business. Apple’s CEO Steve Jobs has firmly seized the opportunity to leverage ‘very cool’ for big money.

Can Reviews Be Trusted? - March 3, 2010
If you can’t trust those with whom you do business then do you continue doing business with them? The Tiger Woods fiasco shows what can happen when loss of trust means loss of endorsements, so when a Web review site gets hit with a lawsuit claiming extortion via selling advertising contracts in exchange for removing or hiding bad reviews then what happens to the trust factor with that site?

Odds Still Good on Product Placement - January 13, 2010
For television producers, product placement is like having your cake and eating it too. Widely considered financial salvation, the fine art of sticking a branded product in a TV show has more critics. But even advertising people are wary.

Advertisers No Longer Find Acceptable That Half The Money They Spend On Advertising Is Wasted - December 17, 2009
One of the more famous advertising quotes comes from one of the founding Lever Brothers who knew even then in 1925 a thing or two about advertising – “Half the money I spend on advertising is wasted and the trouble is I don’t know which half.” Today, advertisers are no longer willing to accept that as their way of life.

also see in ftm Knowledge

Advertising – New and Improved

The advertising people are spending again. But things are different now and media people are feeling it. New media attracts attention and advertisers want to be where the action is. This ftm Knowledge file looks at the paradox of media and advertising. 92 pages PDF (September 2010)

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