Hot Topic - Media in Spain
European public broadcasters once held a distinct advantage in sports broadcasting, largely from generous staffing and advantageous sports rights contracts. Those days are fading fast. Pay-TV operators and telecoms have roared into sports broadcasting with buckets of money.
Once upon a time, radio broadcasters could count on brand name benefit. Legacy brands have always held value through tough times and new entrants often adopted safe monikers, typically from a consultants list. Fast fragmenting tastes are giving music channels even more branding problems. Talk show hosts have become the new giants.
Intellectual property rights laws are undoubtedly overdue for revision. The digital age has, remarkably, expanded access to a wide range of words, songs, pictures and ideas. Creating all that is work, deserving recognition. The laws see the door to those works as either open or closed. The simple solution is finding a different door.
Austerity economics and the political games related are tied to the health and well-being of public broadcasting. Politicians prefer their media compliant and will challenge all who complain. Still, public broadcasters know their strength, which confounds those forming the circular firing squad.
Following every news event, large or small, comes inevitably the fusillade from media critics, more often than not by the Twitterati. Once upon the time these ‘armchair quarterbacks’ would be kept at arm’s length. Today they’re quoted.
Tough times turn broadcasters to joint ventures and acquisitions to hold on to market share. While some media houses throw in the towel, others are seeing sunshine. But content is still king as new channels attract audiences.
Free-to-air television is inextricably tied to the fickle fates of advertising. And when media buyers place their bets on the media best to attract anxious consumers reach matters less than price. Viewers have many screens on at once, after all, and seem to like everything.
See also in ftm Knowledge
Media in Spain and Portugal
The Iberian Peninsula is home to media with vast international reach. Yet, at home the economic crisis has taken its toll. The ftm Knowledge file profiles Spanish and Portuguese public and private media as it struggles to cope. Includes Resources 58 pages PDF (September 2009)
- Spain - National Radio Audience (August 2014)
national channels, reach share, trend
- Spain - Major Media - Radio (August 2014)
public and private broadcasting companies, channels, management, platforms, audience estimates
- Market Data (06/02/2012)
population, per capita GDP trend, ad spending, ICT and mobile usage, press freedom, corruption
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Google Is... Still
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