Hot Topic - Germany Media
One lesson from new media is the benefit of cooperation. Technologies being what they are, competing for devices never works. Audiences move quickly through each new phase. Broadcasters and publishers are learning about the power of cooperation and the costs.
Yet more evidence pours in; that nasty recession is over. Or maybe it’s mostly over. In any case, television – advertising included – is still hot.
The media world has just about closed the digital gap. Debates about take-up, take-off, switch-off and switch-on have run their course, every argument explored. The tough part is getting beyond the abstract.
Television news is an everyday challenge. Everybody wants more, better, faster yet there’s considerable cost. As new media makes everything available to anyone business plans constantly change. And competitors want to eat you.
Advertising people love automobiles. Big budget brand campaigns make or break agencies, production houses and media buying services. Once upon a time, media outlets could count on the automobile sector for a third or more of their ad revenue. Automakers and their ad agencies have changed with the times.
Before the fall of the Berlin Wall small fissures in the media landscape grew bigger. Reunification of Germany was only one set of changes. Even as German media followed a unique path, Central and Eastern Europe media would follow.
Rumbling was felt in Berlin for several weeks in 1989 as summer turned to autumn; stronger at times, subsiding, shaking again. East Germany – the German Democratic Republic – was twisting and turning in its final danse macabre. When the gates finally opened late the night of November 9th television brought the news to Germans and the world.
Also see in ftm Knowledge...
Media in Germany
Home to Europe's biggest broadcasters and publishers, Germany is a highly competitive media market. Transition to digital television was easy, other media not so simple, unsuprising with Germany's complex regulation and business structures. This Knowledge file reports on media leaders and followers. Includes Resources 119 pages PDF (July 2010)
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Media in Russia – new
Media in Russia is big business and big politics. Media companies are consolidating as they move into new media and new territories. At the same time independence is still questioned. It's all changing. ftm looks at media in Russia and its neighbors, includes Resources, 124 pages. PDF file (January 2012)
Press/Media Freedom - Challenges and Concerns
Press and media freedom worldwide is facing challenges from many corners. As authoritarian leaders impose strict control over traditional and new media with impunity, media watchers have concerns for democracy. This ftm Knowledge file accounts the troubles of this difficult decade. 88 pages. PDF (December 2011)
Europe's Radio - Western Europe
Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 156 pages. Resources. PDF (December 2011)
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