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ftm Hot Topics 11 August, 2008
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Hot Topic - Germany Media

 

The incomparable German radio survey - August 11, 2008
Each semi annual ag.ma survey of German radio listening is a big deal. But the recent release is incomparable. The sample now includes younger kiddies and foreigners. What’s the fun of an audience survey if winners and losers can’t be spotted?

Leading German broadcaster creates links - May 1, 2008
The rise of the internet and new media has sent broadcasters on a search for taking these new tools and creating new listener interest. Leading German broadcaster Radio Hamburg has developed Web programming for specialized music.

Murdoch Watch…or not - April 22, 2008
The Murdoch Watch rhythm has pitched up a few beats, now louder than car radios in a Paris traffic jam. Fortunately most of it is in America where we don’t have to hear it. A British columnist, however, is asking if not enough attention is paid to the dealings of Mr. Murdoch, The Elder.

Murdoch Watch – German Edition - April 6, 2008
News Corp raised its stake in German pay TV channel Premiere to 22.7% triggering speculation that Mr. Murdoch is up to something.

Caveat emptor: radio shifts lightly - March 23, 2008
Audience surveys are media’s life-blood. The fascination with ‘who’s up and who’s down’ is reflexive. Sure, the numbers have purpose; justifying either the ad rate or the license fee. But pouring over the data to divine a trend is tricky.

Digital radio; one step forward, two steps back - January 29, 2008
Being a digital radio supporter requires a certain strength of conviction. There’s no ambiguity about digital media’s future. Getting there is less certain.

 

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