Hot Topic - Germany Media
Investment strategies for media houses are as diverse as the sector. There is the endless search for new opportunities through new markets or new technologies. Simply moving cash is also a major consideration. Insecurity abounds within the media world making good investments very tricky.
The enduring contradiction in public broadcasting policy is demand versus cost. Various constituents expect high quality programming, everywhere, all the time and lots of it. None of that comes cheap. Finding a balance can be a terrible job.
More often than not, new public broadcasting bosses are welcomed to a barrage of criticism. Itís a rite of passage, of sorts. Thereís always a complaint, a better idea and sometimes a scandal. Everything is on the table, especially the money.
Big media houses have lost patience. Digital transition is a costly irritation more than opportunity for some. Loss making units are being jettisoned as quickly as possible. The doors are swinging closed.
Digital radio development is, as it has been, up and down. Launches precede re-launches. Promotion has the appearance of trial and error. Supporters see one set of problems, detractors yet another. Itís a tough nut to crack.
Thereís nothing like a bit of a shake-up when the ratings arrive. Media buyers have something new to think about, often stressful. Programmers are divided; either a bonus or out the door. Itís a good time for a beer.
Legacy media brands are on the rise. Oh, yes, there are a zillion channels available on every sort of platform. All those new ones add to the mix, certainly, but the folks keep coming back to the tried and true companions.
Also see in ftm Knowledge...
Media in Germany
Home to Europe's biggest broadcasters and publishers, Germany is a highly competitive media market. Transition to digital television was easy, other media not so simple, unsuprising with Germany's complex regulation and business structures. This Knowledge file reports on media leaders and followers. Includes Resources 143 pages PDF (April 2011)
- Radio Audience (March 2015)
leading stations, audience trend, daily reach
- Germany - Major Media - Publishing (25/05/2013)
major publishers, management, circulation
- Germany - Major Media - Private/Commercial Television (28/04/2011)
National broadcasters, national market share
- Germany - Major Media - Public Television (21/04/2011)
National and regional public broadcasters
- Germany - Market Data (02/03/2011)
population, per capita GDP trend, ad spending trend, internet usage, press freedom
- Germany - Media Organizations (28/07/2010)
trade associations, collecting societies
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Streaming Everything – new
Great streams of media are flooding digital devices, faster and faster with each new G. Streaming audio and video are either the surfboard riding the digital wave or just another tech Titanic. As investors pile in the cash broadcasters experience another panic attack. This story's just beginning. 49 pages PDF (January 2016)
Media in Poland – new
Poland is the largest media market of the newest EU Member States and the changes have often been surprising, sometimes radical and never ending. Publishers, broadcasters and new media are plentiful, talented and under constant stress not only from competitors. 122 pages PDF, includes updated Resources (January 2016)
We've Gone Mobile - And Nothing's The Same
Consumers have taken to smartphones in huge numbers. Competition among device makers, telecoms and content producers has created an insatiable demand. With so much volume markets are fragmenting... and nothing's the same. 152 pages PDF (August 2015)
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