Hot Topic - Hungary Media
Opportunity and cash are charting the ebb and flow of recent media transactions. With most developed markets, strategic investors are buyers and financial investors are sellers as valuations continue to rise. In developing markets, media asset values have plummeted to historic low levels, changing the equation. Speculators are having a field day.
Broadcast licensing, for some, is a license to make money. Broadcasters have long railed against so called beauty contests for new or renewal concessions with onerous public service commitments plus technical and even financial requirements. Some regulators have agreed to make it simple and hold auctions. Sometimes it doesn’t work out.
Broadcasters often view media regulators as slightly less interesting than accountants. Always quoting the rulebook does not make good cocktail conversation. But these oracles of law and order can have a creative side… in a manner of speaking.
In the blink of the eye, we’re in 2012. Little has changed across the threshold except the calendar. Despots continue to push on media. But there’s always an election coming. “Every nation,” we’ve heard, “gets the government it deserves.”
Media watchers can wail and moan all day and all night. Once a political strongman decides to slam the door on independent media there’s little anyone can do. It’s “regrettable.”
The perfect storm cliché falls powerfully short in describing the havoc to befall the media sector in recent years. As digital media took its place in the sun economic malaise brought turbulance. Crony capitalism and poor public policy replaced crony statism and weak public policy. Riding out this storm is infinitely difficult.
Media policies, in theory, exist to help things work smoothly. Think how difficult broadcasting would be with spectrum rules. They can, in reality, be heavy handed or, even, under-handed. Unlike the laws of physics, sometimes its best to just try again.
See also in ftm Knowledge...
Flying Through Turbulence – Media in the New EU Member States
ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)
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We've Gone Mobile - And Nothing's The Same – new
Consumers have taken to smartphones in huge numbers. Competition among device makers, telecoms and content producers has created an insatiable demand. With so much volume markets are fragmenting... and nothing's the same. 152 pages PDF (August 2015)
The BBC – new
Few pure media brands transcend borders and boundries to acheive the iconic status of the BBC. The institution has come to define public service broadcasting. Yet missteps, errors and judgment questions fuel critics. The BBC battles those critics and competitors and, sometimes, itself. 155 pages PDF (August 2015)
Europe's Radio - Southern Europe
Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)
Google Is... Still
Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 116 pages PDF (April 2015)
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