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Hot Topic - Radio Audience

This Crystal Ball Looks Like A Tiny Screen - August 6, 2015
It is immutable. There is something old about radio. And it is not just the listeners getting older. As platforms expand listeners are checking out new channels and taking some seriously. It isnít the old platforms that are under threat, itís the old brands.

Research Methods Adjusted, Little Blood Letting - July 23, 2015
A necessary tool in the audience measurement kit is sampling. Counting everybody is hardly efficient or even necessary. Collecting the best data from real people requires a reliable count of how many are there. There is no need to drain the entire body of blood when a simple finger prick is sufficient explained opinion research legend Elmo Roper deep in the last century when the science was a little more frightening. Researchers today take great care in where the needle is inserted.

Scaring Them Away Does Just That - May 22, 2015
Economic theory offers that consumers are, after all, quite rational. Absorbing information they deem necessary choices are made. That information comes from a lot of sources or, most often, just a few. Restricting choices doesnít necessarily nudge them along, disruptive opportunities quickly appear.

They Have To Hear It To Turn It Up - May 15 2015
Technology continues to give media users joy with clever new tricks. Some people notice, some need reminding. Fans are necessary; they tune in, not to forget take the surveys. While programmers are fussy with music lists, DJs, jingles and promotions, the first - and oldest - rule is nothing matters if they canít hear it.

Getting To Know Where People Live Is No Mean Feat - April 17 2015
Nothing affects a media environment more than dramatic, breaking news. Media outlets offer details, often non-stop, and, also notable, escape from agonising subjects. People universally want to know whatís going on where they live. Leading edge outlets keep this firmly in mind.

Digital Future Just A Shout Away - April 3, 2015
Chasing the digital dividend comes at no small expense. Costs always seem to rise with each new exciting advance in technology. For years, decades even, the chorus repeats ďthe future is digital,Ē arrival expected any day now. As with any investment thereís anxiety. And the best cure for anxiety, say the doctors, is more money.

What They Want Is Where They Are - March 9, 2015
Media consumers are, mostly, confined. They hear, see and touch what is nearest. This is called proximity, the branding concept considered the strongest. The web, smartphones and the rest of new media has the potential to change all of that, testing the ties that bind media outlets with their best friends. It is a challenge.


See also in ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF

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ftm Radio Page

Radio Page week ending November 6, 2015
radio in Switzerland, audience measurement, MediaPulse, RadioControl, headphones, radio in Russia, Radio Roks, Country FM, Radio Maximum, radio in Hungary, Juventus Radio, Slager FM, Tematic Media Group

Radio Page week ending October 30, 2015
radio in the UK, radio audience, RAJAR, BBC, commercial radio, digital radio, DAB, Radio 2, Radio 1, Radio 4 Extra, 6Music, Heart, Smooth, Magic, Kiss, Absolute Radio, LBC, Global Radio, Bauer Media

Radio Page week ending October 23, 2015
radio in Norway, The Voice, Bauer Media, radio in Germany, Medientage Munich, VPRT

Radio Page week ending October 16, 2015
radio in Iceland, talk radio, Utvarp Saga, Capacent Gallup, Bylian, Ras 2, radio in Belgium, DAB+, digital radio, BBC World Service, Radio X

Radio Page week ending October 9, 2015
radio in Slovakia, music quotas, Europa 2, RTVS

Radio Page week ending October 2, 2015
radio in Finland, radio audience, RadioMedia, Finnpanel, YLE, Spotify, Bonnier, NRJ Group, Nelonen Media, Bauer, radio in France, music quotas, broadcaster boycott, RTL Group, NRJ Group, Lagardere Active, Sirti, Fleur Pellerin, radio in Latvia, Radio SWH, media ownership, Communicorp

 

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Media in the Middle East and North Africa – new

The striking contrasts in the MENA region’s media are the hopes for new media, fears for traditional publishing and broadcasting amidst conflict and insecurity. This ftm Knowledge file notes the accomplishments and the reversals. 90 pages PDF includes Resources (April 2016)

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Media Measurement - Changing Times

The times are changing and so is media measurement. Everybody wants more, faster and better. As online and mobile metrics grow measurement of all other media must adapt. 101 pages PDF (March 2016)

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Streaming Everything

Great streams of media are flooding digital devices, faster and faster with each new G. Streaming audio and video are either the surfboard riding the digital wave or just another tech Titanic. As investors pile in the cash broadcasters experience another panic attack. This story's just beginning. 49 pages PDF (January 2016)

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