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Hot Topic - Radio Audience

Details, The Devil And Plunging Audience - November 20, 2014
The closer we look at a market the more it changes. It is the lesson from physics for those pouring over numbers that dutifully report snapshots. The numbers are, of course, givers of life for all in the media. What was true yesterday is different today. “Let the devil take tomorrow,” said the songwriter.

Digital Is Just One Platform... We Have Others - October 24, 2014
Broadcasters have found many surprises in the digital dividend. Some are nice, others not quite. Audiences migrate with ease from one platform to another, looking for something new and different or old favorites. One trend suggests platform carries significant weight in brand choice and, of course, they keep changing.

Audience Demanding More, Gets Less, Turns Off - August 4, 2014
Audience acquisition means everything to a broadcaster. There’s content to be created, talent to be managed, marketing to be devised, promotions to be organized, distribution to be acquired. Hitting all the posts is difficult, costly and absolutely essential. Then there’s the market leader effect. When top brands falter, the entire category feels pain.

Taking The Bull By The Horns And Other Advice - July 21, 2014
It is a daily struggle, hourly actually, that fight for ratings. New ideas are always welcome, except when the audience gets irritated. Having a big, recognizable brand is always good, except when it gets tired. Then sometimes people go on holiday and everything changes.

It’s The Best Game Plan That Plays Well - July 17, 2014
How many sports metaphors can be fit into a programming plan? Everybody sees, finds, shifts or moves “the goal posts.” And everybody looks for, dodges or admires “the slam dunk.” After “kick off” keep your “eye on the ball.” There are more, just ask.

Broadcasters Hope Folks Will Forget Digital Dividend - May 19, 2014
Consolidation is an appealing business strategy. All those economies of scale bring joy to investor’s hearts, wherever that might be. After the digital dividend brought a decade of experimentation and fragmentation, media organizations are pulling back to leading brands. Market shares might be rising but consumers are still going digital, looking and listening for something new. It’s a quandary.

The Names In Spain Are On The Radio Large - April 23, 2014
Once upon a time, radio broadcasters could count on brand name benefit. Legacy brands have always held value through tough times and new entrants often adopted safe monikers, typically from a consultants list. Fast fragmenting tastes are giving music channels even more branding problems. Talk show hosts have become the new giants.

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF


ftm Radio Page

Radio Page week ending December 12, 2014
radio in Austria, ORF, O3, FM4, FM21, DAB+, radio in Ukraine, medium wave, NRCU

Radio Page week ending December 5, 2014
radio in France, digital radio, Libé Radio, Radio Nova, radio in Sweden, radio in Switzerland, radio in Germany, DAB, digital transition

Radio Page week ending November 28, 2014
radio in France, Médiamétrie, Paris audience, RTL, Radio France, FIP, France Info, radio in the UK, holiday programming, Jack FM

Radio Page week ending November 21, 2014
radio in France, Médiamétrie, radio audience, Europe 1, RTL, Radio France, France Inter, France Culture, NRJ, Nostalgie, Skyrock, radio in the Czech Republic, public radio, CRo 1, RRTV, radio in Georgia, Radio Sputnik

Radio Page week ending November 14, 2014
radio in Germany, Star FM, Facebook, radio in France, Maison de la Radio, France Musique, radio in Ireland, Radioplayer, digital radio

Radio Page week ending November 7, 2014
radio in Russia, Ekho Moskvy, censorship, Gazprom Media, radio in Serbia, radio in BiH, radio in Albania, radio in Kosovo, radio in Croatia, radio in Macedonia, radio in Montenegro, radio in Slovenia, media development, radio in Italy, digital radio, AgCom

Radio Page week ending October 31, 2014
radio in Greece, radio license, Best Radio, VFM, Nitro

Radio Page week ending October 24, 2014
radio in Germany, digital radio, FM shut-off, VPRT, radio in the UK, Rajar, BBC, commercial radio, DAB, Global Radio, Bauer Media, 6Music, Radio 3, Heart

Radio Page week ending October 17, 2014
radio in Ireland, music quotas, music industry, radio in Portugal, Bareme Radio Marktest, Radio Renascenca, RTP

Radio Page week ending October 10, 2014
radio in Croatia, Enter Zagreb, format, radio in Ukraine, local radio, Lviv Wave, Lux FM, FM Galacia, audience measurement

Radio Page week ending October 3, 2014
radio in the UK, OFCOM, digital radio, radio in Italy, Social Radio Lab, social media, Radio Italia

Radio Page week ending September 26, 2014
radio in France, Médiamétrie, radio audience, radio in Cyprus, digital transition, radio licenses, CRTA

Radio Page week ending September 19, 2014
radio in Switzerland, audience measurement, Radiocontrol, Radio Energy, Radio Basilisk, radio in the Netherlands, NPO, Radio 5, medium wave, radio in Greece, FM, abandoned frequencies, ERT

Radio Page week ending September 12, 2014
radio in Latvia, radio audience, Latvijas Radio, Radio Skonto, Russian language

Radio Page week ending September 5, 2014
radio in France, talk radio, Europe 1, France Inter, RTL, RMC


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ftm Knowledge

The Curtain Falls - Media Rises – new

This updated set of essays focuses on the dramatic changes in Europe's media that began with the fall of the Berlin Wall and Iron Curtain thereafter; Germany in 1989, new media rules,transition of State broadcasting to public broadcasting, refocus for international broadcasting, the rise of commercial broadcasting and the importance of youth culture. PDF (December 2014)

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Media in the Baltics - New World Order

By the time Estonia, Latvia and Lithuania joined the European Union they were known as the Baltic Tigers. The media sector grew spectacularly with big multi-nationals investing. Times have changed. This ftm Knowledge file reports the changes, new opportunities and lingering ghosts. 63 pages PDF (October 2014)

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The Privacy Issue

The privacy issue touches every aspect of media. From consumer protection and the rights of individuals to news coverage privacy is hotly debated. New media and old media stumble and the courts decide. ftm offers views from every side of the Privacy Issue. 68 pages. PDF (July 2014)

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