Hot Topic - Radio audience

Running radio in high gear in Slovakia - May 19, 2008
Big national radio channels continue to draw the most listeners in Slovakia. The biggest have invested in marketing, promotion and new media. The recent radio audience survey shows fun and Fun Radio attracting higher ratings.

A whole new vision for UK radio - May 5, 2008
There needs to be a white paper, followed by a green paper. The first quarter audience survey arrived granting the BBC its highest market share in recent memory. Oh, digital radio is not dead and buried. The listeners have spoken.

French radio audience tumbles, not RTL - April 21, 2008
Each audience survey release seems to put broadcasters a bit more on edge. Some more than others, obviously; the French national radio audience is making a painfully obvious shift away from music to news and talk.

Italians and radio: It’s amore! - March 31, 2008
Italian radio broadcasters are singing everything but the blues. Stunning results for the first launch of a national brand since 2005 show how much Italians just love the radio. And Italian ad buyers love radio, too.

Caveat emptor: radio shifts lightly - March 23, 2008
Audience surveys are media’s life-blood. The fascination with ‘who’s up and who’s down’ is reflexive. Sure, the numbers have purpose; justifying either the ad rate or the license fee. But pouring over the data to divine a trend is tricky.

Local media visible as mountain shifts - February 7, 2008
Some people like a stable market. Some people don’t. In broad strokes, the Austrian radio market is as unwavering as the Austrian Alps. The latest audience survey shows a strong market for radio and the growing influence of local broadcasters.

BBC edges ahead with UK audience - January 31, 2008
BBC’s lead over commercial broadcasters pushed higher, boosted both by local and national channels. And the latest audience survey shows another boost for digital platforms. Oh, and lots of people still listen to FM.

The secret is having something to talk about. Credibility counts, too. - January 28, 2008
There is so much to talk about in France these days it’s just no real surprise that the national news and news talk stations continue to increase market shares.

The mighty, the new and the missing in Swiss radio - January 10, 2008
The public broadcaster in Switzerland holds mighty high audience shares, overwhelming privately owned stations. The latest radio audience survey shows a few changes. By this time next year the country’s radio market could be quite different.

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