Hot Topic - Radio Audience

Sweet Numbers For Some, Others A Surprise - November 18, 2011
Broadcasters bank – literally – on the first big audience surveys after the summer break. It’s about the money with media buyers, contemplating the traditional retail season, adjusting their plans. But ratings are like that box of chocolates: you never know what you’re going to get.

Extra Channels Yield Extra Audience - October 27, 2011
Media brand building is more than simply choosing a clever name, not to forget that unique program plan. Legacy brands are stronger than ever. But new brands are quickly populating digital platforms. Once consumers find the addresses, they will either find something they expect or, well, something else.

Another Report Shows Radio Listening Soaring - August 4, 2011
The verdict was announced 30 years ago when “Video Killed the Radio Star” was the first tune on MTV. If that wasn’t enough, the iPod arrived 10 years ago sending radio broadcasters into a tizzy. The radio medium has been pronounced dead over and over and over again.

They’re Still Binging On News - July 20, 2011
It has been a remarkable year for the news media. Local, national and international events of stinging scale have riveted people to media outlets, many rising to the occasion. And everybody just wants to keep on top of it all.

Ratings Rock And Roll The Radio July 4, 2011
Some broadcasters are rocked by audience ratings. Some just roll with them. The trend points to changes and more changes. It’s best to get used to it.

Attracting New Audience Not Easy In Romania - June 3, 2011
Competitive markets in times of economic stress face changes galore. Promotion and marketing leaps to attract attention. Formats are born, discarded and born again. Every broadcaster looks for an edge. Then the measurement changes.

Landslide Numbers In Audience Survey - May 13, 2011
With baited breath, broadcasters await survey results, that quarterly panic. Some, typically, are relieved when the day comes and others are relieved from their jobs. Occasionally there’s euphoria. Occasionally there are wobbly feet.

See also in ftm Knowledge

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 156 pages. Resources. PDF (December 2011)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 102 pages PDF (June 2011)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 101 pages PDF includes Resources (February 2011)

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 48 pages PDF (November 2010)

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The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF

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