Hot Topic - Social Media
Words and phrases enter common usage in the natural evolution of languages. Media plays a large role in this, simplifying, repeating and popularizing everyday expression. Popular culture is an irresistible force, climbing the most formidable barricades.
“Modern technology is totally out of control,” the UK’s highest legal authority announced, drawing to a close another week filled with news of the unleashed and unhinged. The faster it spins, though, the more it’s worth. And the world did not end Saturday.
Fascinated as we are as humans in trends and novelties, social media’s ascendance has spawned study upon study. Consumers like social media, certainly, but some more than others. Social media communicates, except when it doesn’t.
To follow conventional wisdom, every media outlet would now be engaged with social media. Attracting Twitter followers and Facebook fans more than simply compliments audience marketing it may become just as important. There are a few secrets to engaging those who want to engage.
As events in Egypt unfolded over these last three weeks, media has been part of the story. The effects of new media, television and censorship on the changing narratives will occupy analysts until the next big event arrives. Decisive or not, without media, there was no story and everybody had a role.
Rupert Murdoch’s Australian newspapers have taken a look at the pay walls erected around his UK Times and Sunday Times and have basically told the boss, “Thanks, but no thanks.” They’re going to use a more social media-friendly approach.
When it comes to business, success means customers. The media sector is no different. There’s a conversation going on, if broadcasters and publisher choose to listen in.
See also in ftm Knowledge
Social Media is Wonderful (then again...)
It's new. It's happening. It's social media! From Facebook to Twitter and dozens more, social network portals are attracting visitors, users and considerable media attention. Is social media a useful tool or simply today's distraction? 24 pages, PDF (February 2010)
The Privacy Issue
The privacy issue touches every aspect of media. From consumer protection and the rights of individuals to news coverage privacy is hotly debated. New media and old media stumble and the courts decide. ftm offers views from every side of the Privacy Issue. 37 pages. PDF (April 2010)
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Television News - Bright Lights, Big Coverage – new
The global reach of television news has never been greater. The digital age has expanded that reach to satellite channels and the Web but it has also forced television news to mature. This ftm Knowledge file shows the gains and the pains. 99 pages PDF (October 2013)
Europe's Radio - Western Europe
Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)
Media in Turkey
With roots in the East and branches in the West, media in Turkey is big, bold and sometimes government controlled. This ftm Knowledge file shows the size and the shape of this rich media market. 62 pages PDF includes Resources (August 2013)
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