Hot Topic - Google
Tipping past the growth phase of the business cycle to the mature phase brings on new challenges for an organization, media, technology or otherwise. As it happens when a company matures the profit growth rate levels out, the cost of doing business rises. Smart organizations don’t panic, embrace the change, keep focused and avoid all the jumping up and down.
Producing original news content looks like the next big thing, except when it doesn’t. Harkening back to earlier times, ad sellers are offering original news content to attract readers or viewers or surfers. It worked before, why not now?
Mobile devices are the big thing in media delivery. Smartphones have been the big thing since Apple’s iPhone arrived. Tablets are considered the next big thing. And there’s a rush to get in on the business.
The pace of change within internet and mobile technologies and the commerce created therein heightens the conflicts faced by regulators. Abuse of dominant market position is more difficult to adjudicate when penalties negatively impact innovation and investment. There’s no point in killing the golden goose.
Social media gives millions – tens of millions – their moment. Andy Warhol’s fifteen-minute rule is so last century and such an eternity. Now fifteen seconds is all you get, even with the ad.
From almost every quarter the ins and outs of Google attact attention. Google, of course, was formerly known for its search engine. Then there came advertising, mobile phones and, eventually, television. Every time they enter a new realm the earth shakes.
See also in ftm Knowledge
Google Is... Still
Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 84 pages PDF (June 2012)
Available at no charge to ftm Members, others from €49
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Media Laws-Digital Dividend – new
Lawmakers and lawyers are challlenged by the new digital reality. We've seen new rules proposed, enacted, dismissed and changed as quickly as technology takes a new turn. The ftm Knowledge file looks at the grand plans and their consequences. 76 pages PDF April 2013
Europe’s Radio – Eastern Europe
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)
Social Media Matures (...maybe...)
Hundreds of millions use social media. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 68 pages, PDF (February 2013)
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