Hot Topic - Google
From almost every quarter the ins and outs of Google attact attention. Google, of course, was formerly known for its search engine. Then there came advertising, mobile phones and, eventually, television. Every time they enter a new realm the earth shakes.
By nearly every measure internet advertising is the fastest growing ad sector, taking money from all but television. The reasons are simple. More consumers attractive to advertisers are using the Web, certainly. More importantly, internet advertising is “cost effective,” meaning cheap.
Having a strong brand is good for business. The attributes are nurtured among the wise. Sometimes big brands smack into big walls.
All that’s left in the turf war between new and old media is, short of a peace agreement, an end to hostilities. With fortunes in the bank and politicians in the pocket old media has, largely, failed to seize the high ground occupied by internet insurgents. Some of the old warriors still don’t get that new media is different.
When it comes to business, success means customers. The media sector is no different. There’s a conversation going on, if broadcasters and publisher choose to listen in.
Advertising people see change and immediately begin jumping up and down. Emerging from noughties gloom the sellers of spots and space, brands and images have even more to sell and more to sell to. Watching all this horizontal motion can be tiring.
Grousing about the digital new media is so passé. Through advertising shifts, economic woes, volcanoes and unrestrained technology development, broadcasters still worry that the light at the end of the tunnel is a freight train. Policy makers urge a mighty leap. This is no time for nostalgia.
See also in ftm Knowledge
Google Is...
Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 63 pages PDF (February 2010)
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The BBC – new
Few pure media brands transcend borders and boundries to acheive the iconic status of the BBC. The institution has come to define public service broadcasting. Yet missteps, errors and judgment questions fuel critics. The BBC battles those critics and competitors and, sometimes, itself. 119 pages PDF (February 2012)
Media in Russia
Media in Russia is big business and big politics. Media companies are consolidating as they move into new media and new territories. At the same time independence is still questioned. It's all changing. ftm looks at media in Russia and its neighbors, includes Resources, 124 pages. PDF file (January 2012)
Press/Media Freedom - Challenges and Concerns
Press and media freedom worldwide is facing challenges from many corners. As authoritarian leaders impose strict control over traditional and new media with impunity, media watchers have concerns for democracy. This ftm Knowledge file accounts the troubles of this difficult decade. 88 pages. PDF (December 2011)
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