Hot Topic - Russia media
It’s routine now to report another multi € million deal or year of double digit growth for Russia’s advertising business. And, too, there are the legendary Moscow billboards (almost) the size of football fields. Russia is a big country, something all Russians feel, and its’ advertising creatives reflect it all.
Shareholders of two big Russian broadcasting companies merged their interests into a bigger broadcasting company. Consolidation can have a negative effect on media companies, not to forget media markets. But in Russia, it’s the only way to go.
After a year trying to shed its Russian subsidiary Axel Springer AG has decided to hold… for now. Axel Springer publishes Russian editions of Newsweek, Forbes, OK! and ComputerBild. The German publisher informed prospective buyers of its decision last week.
Moscow station Bolshoye Radio informed the BBC (Friday August 17) and stopped broadcasting BBC Russian immediately. For the BBC, its last FM re-broadcaster in Russia is gone. For international broadcasters it is another footnote to a changing world.
Russia’s new international TV channel Russia Today has discovered Web 2.0. Faced with a distribution challenge, YouTube provides a solution.
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Media Searches for Business Models
The search for effective business models challenges traditional media and new. From broadcasting to publishing, Hollywood to China, media outlets confront change after change in new terms for revenue creation and value. Media Searches for Business Models is 30 articles on what's real and what's not. 76 pages PDF (May 2008)
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The Beijing Olympic Games and China
The Beijing Olympic Games is the most anticipated media event of the 21st century. ftm is following the run-up to the Games, Brand China, Digital China, media business in China and the state of China's media freedom. 25 articles 60 pages PDF (April 2008)
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The Media in France
French audiences are moving fast to every new platform. Some media outlets are leaping ahead, sometimes winning and sometimes not. Media life in France... and a few secrets. 75 pages PDF (April 2008)
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