Hot Topic - Video on Demand
Media luminaries through most of this century have taken every opportunity to belittle the online “culture of free,” customers disregarding traditional pathways of commerce for the cornucopia that is the internet. A legal bit torrent was unleashed against those defying the will of content masters. The result has been much as expected; threats bore no fruit, the internet adapted. Consumers aplenty have decided which items on the media menu they will and will not pay for.
Famous executives, media and otherwise, are easily quotable. Their careers depend on invigorating board meetings and shareholders, insight notwithstanding. Those chosen to lead the most prominent in today’s media sector know very well the importance of the right words at the right time and memories can be quite short. For that they are thankful.
Anticipation is a powerful marketing motivator. Put a little wait-time ahead of a new product or service launch – even a service upgrade – and interest builds, chatter swells and customers ready their cash. Chatter, though, is unpredictable; critics and competitors have hashtags too. Clever marketing people know this and plan carefully.
In this convergence of media and technology predicting success is tricky. Some might call it a fool’s game. Brilliant research and analysis aside, consumers can’t describe the next big thing. They’ll know it when they see it. Then, watch out.
The television environment is changing so fast only the fans, it seems, can keep up with it all. First, they wanted to control the schedule. Now they’ve given up the entire idea of schedule. The digital dividend has given more than new channels and new shows. There’s a new kid in town.
Video portal YouTube just had an anniversary. The undisputed global market leader is nine-years old, almost qualifying as an old dog in the media-tech world. What YouTube did for the web, it’s now doing for television. Competitors would like to breath the same air.
There are some who believe online media is a bubble about to burst, a house of cards so to speak. With the advertising model under constant repair, paywalls and subscriptions seem the most reliable revenue streams. Media consumers are evermore enticed by unique content so long as the price doesn’t wreck the household budget and broadband speed is sufficiently high. Staying in the middle of it all is the emerging business model.
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Media Business Models Emerging
After a rough transition media business models are emerging. Challenges remain. There are Web models, mobile models, free models, pay models and a few newer models. It makes for exciting times. This ftm Knowledge file examines emerging business models and the speed-of-light changes. 137 pages PDF (January 2013)
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Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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