Hot Topic - Television
Media regulators give priority to order over disruption. This makes for nice meetings as the constituencies, too, like order, usually for their own needs. Things at rest, though, tend to fall apart. But inertia, as students of physics learn, relates to friction and gravity. Sometimes intervention is the only solution. Cue John Bercow.
As the Soviet bloc crumbled in Eastern Europe great opportunity opened. Western investors, many with broadcasting and publishing experience, seized the chance as old state structures vanished. They brought money and talent. Success was at hand. Things changed. In the last decade or so, many of these investors walked away. Some ran. Most, now, are gone. The tales are illuminating.
Disregard, please, the dire warnings of intertwined social and mobile media spinning a web around television and strangling it. Technology people or advertising people or advertising technology people plant most of this. TV will remain the leading mass media around the globe for a few more years, at least until the next climate event. People really don’t like interacting, particularly with bots. It’s what they do for work or what passes for work. People like to be amused or, at least, distracted. The TV people know this.
Television can still offer a surprise, rising above the reality shows, talk shows and all the rest that seem to be just like all the rest. Just when TV viewers were in the midst of post-Games of Thrones depression along came an unexpected spring-time reprieve. They had not all exited for Instagram and YouTube. They were ready to pounce.
As the merry seasons change so, too, sports. Every season has its preferred sports; indoor moves outdoor and vice versa. Every season, though, is fit for TV sports. But for sports fans there is always the next game, match, bout or race - all on TV.
Shocking, just shocking research is pouring in about the real world of television. Media watchers are completely gripped. Broadcasters are on the edge of the seats. It’s like watching Game of Thrones.
Brand leaders always get lots of attention. Superior products and services are worthy of accolades, not to forget happy and loyal customers. These are traditional market forces, price serving to mediate enthusiasm. Bugatti’s US$18.9 million one-of-a-kind Voiture Noire (Black Car), sold in one day, does not a brand make. Competitors need a plan.
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