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Four US Media Companies Team To Attract More National Advertising To Their Newspaper and Broadcast Web Sites – Now Why Haven’t They Done That For Their Print Properties Where It Is Really Needed?
Philip Stone February 27, 2008
One of the biggest complaints that US national advertisers have in conducting a national newspaper print ad campaign is how difficult it is to actually place the ads. Apart from the chains, each newspaper has to be contacted separately and it’s a real time-killer, and something that advertising agencies have seemingly forever asked newspapers to fix.
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