followthemedia.com - a knowledge base for media professionals
About followthemedia.com

Welcome to followthemedia.com

The article you have chosen...
Have You Noticed That In The Recent Traditional Media Deals Announced By Google and Yahoo That They Are Not Spending Even One Penny On Buying Traditional Media Properties; You Can’t Pull The Wool Over Those New Media Eyes!
Philip Stone April 18, 2007
Google and Yahoo are getting involved with traditional media in big ways. Nary a day goes by that some sort of co-operation or advertising deal isn’t announced with traditional media by the new media gurus. But there are limits to their largess – they’re not spending one penny on actually buying traditional media properties. They’re just doing business with them. Stupid, they’re not.
...is part of the ftm archives
You may access this specific article for €2
the daily ftm newsletter is free to all with registration
To register click here.

copyright ©2004-2008 ftm partners, unless otherwise noted Contact UsSponsor ftm