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Hot Topic - Media Measurement

The Coming Inflection Point: “Wow, Look At What We’ve Done” - March 28, 2016
Every few years media measurement gushes anew. Media buyers arouse this periodically in search of the answer to advertisers’s ultimate question: where’s the money? Then, too, media suppliers have their own questions. Big data holds the too obvious solution.

Digital Transition More A Dance Than A Race - February 5 2015
An easy path to digital transition for the media world somehow got lost in the fog. The road has been littered with great ideas that collapsed from fatigue of one kind or another. To those leading the march patience is not a virtue. Others take it all in stride.

Chatter Becomes Currency, Measurement Erupts - October 7, 2013
Where smartphones and tablets are more popular than pets, big television operators are rushing to find a marketing advantage in the “second screen.” Always walking on the edge, advertising people want a clear pathway to consumers’ hearts and minds. Data extracted from social media, even if limited to the legal stuff, when combined with TV viewing data is today’s nirvana for media buyers.

Attracting New Audience Not Easy In Romania - June 3, 2011
Competitive markets in times of economic stress face changes galore. Promotion and marketing leaps to attract attention. Formats are born, discarded and born again. Every broadcaster looks for an edge. Then the measurement changes.

In Measurement You Can Never Be Certain - May 25, 2011
Media measurement blends science, art and a little faith. Methods are strict, typically, following the usually and customary blessings of social scientists and statisticians. Computing power and the web has brought mountains of data to all wanting to know who hears, sees and, now, clicks. The more you look at it, the more it moves around.

Local Stations Raise Measurement Questions - January 27, 2011
Every measurement service hears the same thing from broadcasters. When ratings are up, credit the brilliant programming. When they’re down, blame the measurement. But even with good ratings some broadcasters are questioning the methods.

Measurement Goes Mobile - April 21, 2010
The ubiquity of the mobile phone has become a basic building block of the media world. Only cave-dwellers question the power of this device, loved by consumers, to deliver a different business model. The measurement people know this.


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Social Media Matures (...believe it or not...)

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Investigative Reporting

Investigative reporters have a storied honor among journalists. Praise is less forthcoming from those with secrets, often ready to use all possible means - legal and otherwise - to avoid detection. New tools are emerging to shed light and tell all. This ftm Knowledge file explores methods, old and new, and the forces prefering darkness. 54 pages PDF (May 2016)

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