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Hot Topic - Measurement

Chatter Becomes Currency, Measurement Erupts - October 7, 2013
Where smartphones and tablets are more popular than pets, big television operators are rushing to find a marketing advantage in the “second screen.” Always walking on the edge, advertising people want a clear pathway to consumers’ hearts and minds. Data extracted from social media, even if limited to the legal stuff, when combined with TV viewing data is today’s nirvana for media buyers.

Attracting New Audience Not Easy In Romania - June 3, 2011
Competitive markets in times of economic stress face changes galore. Promotion and marketing leaps to attract attention. Formats are born, discarded and born again. Every broadcaster looks for an edge. Then the measurement changes.

In Measurement You Can Never Be Certain - May 25, 2011
Media measurement blends science, art and a little faith. Methods are strict, typically, following the usually and customary blessings of social scientists and statisticians. Computing power and the web has brought mountains of data to all wanting to know who hears, sees and, now, clicks. The more you look at it, the more it moves around.

Local Stations Raise Measurement Questions - January 27, 2011
Every measurement service hears the same thing from broadcasters. When ratings are up, credit the brilliant programming. When they’re down, blame the measurement. But even with good ratings some broadcasters are questioning the methods.

Measurement Goes Mobile - April 21, 2010
The ubiquity of the mobile phone has become a basic building block of the media world. Only cave-dwellers question the power of this device, loved by consumers, to deliver a different business model. The measurement people know this.

New watch takes over radio measurement - July 27, 2009
The fun – for some – in looking at new audience figures is seeing which stations are up and which are down. Measurement companies take that fun away when changing methods and systems. Oh, well, we must look forward.


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Media Measurement - Changing Times

The times are changing and so is media measurement. Big research companies are changing and growing. And governments are putting in their hands. Includes: mobile and internet metrics, electronic measurement systems and device descriptions, PPM (US) debate. 73 pages PDF (January 2009)

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Media in the Baltics - New World Order

By the time Estonia, Latvia and Lithuania joined the European Union they were known as the Baltic Tigers. The media sector grew spectacularly with big multi-nationals investing. Times have changed. This ftm Knowledge file reports the changes, new opportunities and lingering ghosts. 63 pages PDF (October 2014)

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