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ftm Radio Page - week ending March 31, 2023

Proposed rule making opens more smart speakers to broadcasters
punk country?

UK commercial radio operators received a boost from a government department ruling to expand access to smart speakers. The broadcasters are overjoyed at the Department of Culture, Media and Sports (DCMS) decision to force audio assistant platforms - Alexa, Siri and others - to include all licensed broadcasters to their platforms, reported the Financial Times (March 28). "Our Bill will give these brilliant broadcasters and our legendary radio industry the tools to keep doing what they do best - nurturing the creative talent and skills that fuel the UK’s booming production industry, whilst making outstanding shows that we can all enjoy,” said Culture Secretary Lucy Frazer in a statement.

The proposed new rules - part of the Media Bill - would require Amazon, Google and all the rest to give space to UK national channels all the way down to small community stations. Perhaps more significantly, the big tech providers would not be allowed to charge a fee for distribution, unlike rules for cable TV. And the platforms would not be allowed to overlay ads. Regulator OFCOM, reporting RAJAR radio audience data (December 13), advised that 13% of UK radio listening is accessed via smart speakers. (See more about media in the UK here)

Moving down that road to further deregulation, commercial radio licenses will no longer be consigned to approved music formats nor prescribed target audiences, consent from regulator OFCOM no longer required. This will allow a punk country DAB channel to target 9 year olds. The new Media Bill might not see the light of day for another year, noted Radio Today (March 30).

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