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ftm Radio Page - week ending February 10, 2023

Tight competition for influence, radio channel on top
when you're leading the parade

Media outlets, nobody doubts, lead in public opinion formation. For many, this is a brand strategy. Wrestling with the consequence of this is quite useless. It is what it is. Everybody wants to be an influencer.

The Polish Institute for Media Monitoring (Instytut Monitorowania Mediow - IMM) collects data on influencers, reports released periodically. Generally, this is a public relations exercise. Their method is interesting; counting citations in other media.

This IMM report, for the total of 2022, was released this week, ranking Polish media outlets by the number of times mentioned elsewhere, noted media news portal Press PL (February 8). In total there were 385,863 citation of a media outlet by others. All were included; newspapers, TV channels, magazines, online outlets and radio channels. (See more about media in Poland here)

Across all citations, said the report, journalists most often quote publications, 33%. TV channels are quoted 27% of the time, radio and online media following with 20% each. Topping the 2022 list was RMF FM, a national contemporary hit music channel owned by Bauer Media since 2006. RMF FM is highly visible and has led national radio audio estimates (RadioTrack) for decades. It was quoted more than 23,000 times.

Only slight differences separate the top four. Online news portal Wirtualna Polska (WP) placed second, daily newspaper Rzeczpospolita third and online portal Onet fourth. TV news channel TVN24 placed fifth. All-news radio channel Radio Zet placed 9th. State broadcasting news channel Polskie Radio 24 ranked 15th.

Cultural station falls between media support cracks
"a talent workshop"

Media support was a hot topic within the sector during the coronavirus pandemic. Business disruption set everybody on edge as the public donned masks or stayed home, leaving retailers and advertisers to check-out. Legislatures across much of the world debated media support provisions for outlets bereft of revenues and headcount. As usual, most of these support plans benefited publishers, the reason being rather obvious.

Berlin non-profit radio Multiculti.fm is in desperate straits. After 14 years on-the-air it is facing insolvency, said managing director Brigitta Gabrin in a statement, reported by Tagesspiegel (February 3). Media support, through legislative means, has been very limited. When German voters consider financially supporting media outlets, grumbling about the household public broadcasting fee is audible. Other media watchers noting the Multiculti.fm difficulties quickly pivoted recent scandals surrounding public broadcaster Rundfunk Berlin-Brandenburg (RBB). (See more about media in Germany here)

Multiculti.fm began in 2008 in response to the closure of Radio MultiKulti, then part of RBB, which had introduced spending cuts. At first Multiculti.fm was available only online, then on FM in a time-share with 88vier, a public interest broadcaster established by regional regulator Medienanstalt Berlin-Brandenburg (MABB). Its program offer follows the established multi-cultural themes, available mostly online with several hours a day on FM in Berlin and Potsdam. (See more about media support here)

"Radio Multiculti made a name for itself as a talent workshop for aspiring journalists with the help of small and large media literacy projects," she said. "At that time, through our foundation, we had ensured that Berlin continued to have a multicultural radio.” Frau Gabrin cited the consequences of the coronavirus pandemic, rejected applications for aid and “corona-related congestion at the EU.” She is hopeful a bankruptcy (insolvency) administrator will find a solution.


Radio Page week ending February 3, 2023
radio in Austria, Radiotest 2022, radio audience, digital radio, ORF, RMS, international broadcasting, BBC Arabic Radio

Radio Page week ending January 27, 2023
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Radio Page week ending January 20, 2023
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Radio Page week ending January 13, 2023
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Radio Page week ending May 20, 2022
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Radio Page week ending May 13, 2022
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Radio Page week ending April 29, 2022
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Radio Page week ending April 22, 2022
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Radio Page week ending April 15, 2022
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Radio Page week ending March 25, 2022
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Radio Page week ending March 18, 2022
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Radio Page week ending March 11, 2022
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Radio Page week ending September 10, 2021
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Radio Page week ending August 6, 2021
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Radio Page week ending July 30, 2021
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Radio Page week ending July 9, 2021
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Radio Page week ending July 2, 2021
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