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ftm Radio Page - week ending September 24, 2021

Broadcaster that changed the rules, stands by old standards
"completely dreadful"

Radio broadcasting and the music world are innately attached. Beyond the base demands of rights and royalties, there’s cultural alignment. And it tells. Both strive to expand audiences.

English violinist Nigel Kennedy is a superstar in the classical music world. A child prodigy, performer of all the serious music greats from Brahms and Vivaldi to Tchaikovsky, Beethoven and Elgar, he has also showed appreciation of world music, jazz and rock. His diverse interests oft performed have been roundly acclaimed, a bit less so among classical music purists.

This week he removed himself from a concert under the sponsorship of UK radio channel Classic FM to be performed at the Royal Albert Hall in London. With Chineke!, “an orchestra of young black and ethnically diverse musicians,” noted the Guardian and MusicRadar (September 20), he planned to perform variations on Little Wing by Jimi Hendrix “in the style of Ralph Vaughn Williams.” Obviously, it would have been broadcast live.

That, apparently, was too much of a leap for Classic FM program chiefs who would have preferred Vivaldi’s Four Seasons. Ironically, Classic FM launched on FM in 1992 with a clear rejection of the accepted notion of classical music radio. It offered abridged versions of well-known works as well as new material, film music with light chatter. It was a hit and still is. In the final RAJAR UK radio audience before lockdowns thwarted data collection (Q1 2020) Classic FM placed 5th overall among national radio channels with 4.2% audience share with then rapidly rising audience among under 35-year olds. Reportedly, it is the most profitable radio channel of owner Global, formerly Global Radio. (See more about media in the UK here)

Maestro Kennedy has long been a Jimi Hendrix fan. In 1999 he released The Kennedy Experience in tribute to the rock guitar legend featuring Little Wing and Purple Haze. He performed with The Who in 2000 at Royal Albert Hall.

“If that type of mentality is rampant in the arts, then we still haven’t fixed the problem of prejudice,” he said. “This is much more serious than my feathers being a bit ruffled. Prejudice in music is completely dreadful. They’re effectively saying that Hendrix is all right in the Marquee Club, but not in the Albert Hall.”

Lost radio summer, everything on pause
news, weather and traffic too depressing

For radio broadcasters summers past were easy and fun. DJs and certainly the news people traded holidays with the summer replacement teams. The sports and promotions departments had the run of the place. Even the bosses were at the beach. That was then.

French measurement institute Médiamétrie recently (September 16) reported radio listening estimates for the summer on 2021. Slightly fewer folks were tuning in; 69.7% from 70.4% one year on. But, time spent listening rose by three minutes over the previous summer; 160 average minutes per day.

The top two general interest channels - France Inter and RTL - tied with 11.3% audience share, France Inter up a bit, RTL down a bit more than a bit. Oldies channel Nostalgie (NRJ Group) placed third; 5.4% audience share, up from 4.7%. Usually a favorite with holiday travelers, regional public network France Bleu had the most dramatic fall; 5.3% market share down from 7.6% year on year. Tied with 4th place went to legacy hit music channel NRJ, 5.3% audience share, down from 6.0%. (See France summer radio audience trend chart here)

News-talk channel RMC, in the midst of program adjustments, dropped to 5.0% audience share from 5.5% one year on. The Tokyo Summer Olympics gave little benefit. Also making adjustments, Europe 1 (Lagardère News) rose to 7th place, 4.3% audience share, up from 3.4%, perhaps attracting the angry set grumping about coronavirus lockdowns. (See more about media in France here)

All-news public channel France Info was nearly unchanged at 8th place; 4.3% audience share from 4.4% year on year. Rap/hip hop Skyrock was totally unchanged at 3.8% audience share. Pop oldies channel RFM (Lagardère) dropped to 3.2% audience share from 3.8%.


Radio Page week ending September 17, 2021
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Radio Page week ending September 10, 2021
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