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ftm Radio Page - week ending March 26, 2021

Audience continues to slide, confidence higher
lost listeners

Swedish public broadcaster Sveriges Radio (SR), once again, is perceived the most trusted media among those surveyed at 68%. This is a slight uptick from the 2020 report though lower than the 78% in 2012. Across the last ten years SR has slightly led public TV broadcaster SVT, newspapers and private-sector TV channels follow. Confidence is SR channels among persons 16 to 29 years rose to 71% from 62% one year on. Private-sector radio broadcasters were not measured.

Added to this edition is political perception. Respondents generally view SR as neither right nor left politically. Among Green Party voters, 93% have confidence in SR. The survey measures confidence in most Swedish institutions. This year trust in the public health service topped 81%, rising from 62% one year on.

This year’s panel of persons 16 years and older was interviewed online between February 23rd and March 3rd by Kantar Sifo, which also measures radio audience. The Swedish Media Academy (Medieakademien) has published the Trust Barometer annually since 1997. (See more about media in Sweden here)

The weekly Kantar Sifo PPM daily reach estimates show another picture, perhaps related and perhaps not. The most recent, released March 22nd, courtesy of radionytt.se, has SR daily reach at 50.7%, down 1.4% year on year. This, obviously, measures the entire coronavirus pandemic year. Total radio daily reach fell 3,4% over the year. For commercial radio channels, on aggregate, daily reach dropped 6.4%.

Religious broadcaster accuses neighbors of threatening its FM frequencies
"progressing slowly"

FM broadcasting frequencies are valuable commodities. Laws of physics dictate this. Occasionally one goes silent, typically on the command of a national regulator. They are never vacant very long. Appropriating a broadcast frequency - also known as pirating - was once quite common, now exceedingly rare. It’s not worth the trouble in the digital age. Still, FM coverage is all important.

This past week the director of Slovenian religious broadcaster Radio Ognjisce, Monsignor Franc Trstenjak, asked Foreign Affairs Minister Anze Logar to defend the station’s FM frequencies. “Italian radio stations are threatening us with lawsuits for, according to them, our disruption of their programs,” he wrote in an open letter, published by Demokracija (March 19). The dispute is centered in the Primorska region in western Slovenia, which borders Italy. He mentioned Italian broadcasters Radio 105, Radio 101 and several local stations broadcasting from Trieste and Udine on the Italian side of the border. “The costs of litigation in Italy are too high and threaten our very existence, as we cannot succeed in such a lawsuit under Italian law.”

Radio Ognjisce has been on-the-air since 1994, with broad distribution throughout Slovenia. It is operated by Ognjisce Press Association, which also publishes the Friends of Radio Ognjisce magazine. Radio Ognjisce is considered very supportive of the ruling government coalition, officials regularly appearing on news and commentary programs. (See more about media in Slovenia here)

Msgr. Trstenjak noted GE-84, the Geneva 1984 Agreement on broadcast frequency allocations first adopted by the International Telecommunications Union (ITU) in 1984, then further updated. Successive Italian governments have resisted allocation negotiations involving Slovenia, Malta and Croatia. The European Commission’s Radio Spectrum Policy Group (RSPG) has been involved in the diplomacy for several years. “Discussions with Italy, said the RSPG in its final 2019 report, “are progressing slowly.”

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