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Digital platform group wants to claim more of the dashboard
watch the road

The symbiotic relationship between radio and the automobile has been accepted truth for decades. Car dealers and manufactures knew this. Radio broadcasters knew this. Dealers knew the radio - and accompanying sound system - made the sale. Broadcasters knew listening during the morning commute made the ratings. As with everything else, things have changed.

The 2020 Deloitte Global Automotive Consumer Study showed dashboard navigation systems most in demand. The dashboard screens are huge; nice maps pointing out everything important from donut shops to police radar. These are interactive; nice voices saying “turn left now.” Speed, fuel and climate controls also have screens. Don’t forget the phone. And the clock. Radio is being squeezed on the automobile dashboard. There is a button or two with a tiny screen for text. (See more about radio audience here)

WorldDAB, digital radio’s support group, is asking for more dashboard space “to encourage broadcasters to use their visual assets to keep digital radio prominent in car dashboards,” said a statement (September 1). “As car dashboard screens get even bigger, radio station metadata will be even more important to power a rich user experience. It is vital that broadcasters prioritize metadata for car manufacturers to ensure their station information is clearly and correctly shown on dashboards.” That “metadata” includes channel and DJ names, logos, song titles and “album artwork.”

Radio is still radio but it ain’t the same
turn it up, Alexa

Radio is in the midst of a platform shift. The whole of the media world is going through this digital transformation, laggards notwithstanding. Radio - now commonly referred to as audio - is feeling this as much if not more than the rest. Don’t worry. Be happy.

Several German regional media regulators, private media association Vaunet and the Federal Association for the Digital Economy (BVDW) released its Online Audio Monitor report this week (September 2) backed up by survey of about 8,500 Germans over age 14 years. Representatives of those organizations offered perspectives on the findings at the ALEX Berlin digital event. One speaker observed that podcasts are the new FM. (See more about podcasts and podcasting here)

About 50 million Germans, the survey estimates, are listening to web radio and on-demand audio services, an increase of 6.1 million year on year. While folks under 30 years and those with higher educational levels have already been invested, so to speak, in new audio platforms the greatest growth has come from persons over 50 years, women and those with lower educational attainment. The survey was conducted from the end of April through the end of June, the nexus of the coronavirus lockdowns. (See more about media in Germany here)

The details show one-quarter of Germans surveyed access radio channels via the internet daily “or almost daily.” Just under one-third visit music streaming services at least once a week, 21% daily. Podcast usage weekly is up dramatically - more than 60% year on year - to one in 7 Germans. Three-quarters are accessing audio via the mobile phone. (See more about digital radio here)

“Even with audio content, listeners are no longer willing to live by our clock. Here too, they want to plan their day themselves, ” said RTL Germany head of audio Stephan Schmitter, quoted by Tagesspiegel (September 2). In the morning web radio rules, noted the study. The afternoon and evening belong to music streaming and podcasts. RTL Group operates several major radio channels across Germany, France and the Netherlands. Parent company Bertelsmann recently adopted an all-digital operating strategy. Herr Schmitter has long championed the podcast.

Vacant radio frequency raises suspicions
use it or lose it

Brilliantly conceived and executed programming drives success say many observers of radio broadcasting. Seasoned broadcasters know the real key: distribution, loud and clear. That fact seems to be lost in the digital age of weak, flat and crowded signals. Real estate, even in this sense, counts.

The disappearance of Budapest FM frequency 89.5 MHz for more than 18 months has been investigated by Hungarian daily Magyar Hang reporter László Zsolt Szabó (August 28). Music FM, a popular hit music station, operated on the frequency until February 2019, when media regulator NMHH did not renew its concession. The authorized power of the 89.5 MHz frequency was 77.6 kilowatts, the most powerful in Hungary. Prior to Music FM, the frequency was used by Juventus Radio, one of the first privately-owned radio stations in Hungary. Music FM, like Juventus Radio before it, delivered to millions of listeners. Now: crickets.

Curious reporter Zsolt Szabo inquired with the NMHH about a possible tender for another operator to takeover the 89.5 MHz frequency. As the regulator calculates the concession fee on coverage and potential audience reach, previous owner Prodo Voice Studio was paying €395,000 annually. No career-minded regulator wants to turn down that much money. A NMHH spokesperson said there is no plan to issue a tender for the concession. Anyway, their meetings are always secret. (See more about media in Hungary here)

The suspicion did arise that the Radio 1 network, using a far weaker signal in Budapest, might want to change frequencies with its concession expiring in 2023. Radio 1 is part of the pro-government broadcaster Radio Holding, which operates all but two Budapest radio outlets.

The NMHH might want to more quickly resolve the silence on 89.5 MHz. Under international conventions on radio spectrum allocations, the International Telecommunications Union (ITU) allows unused frequencies to be moved to other countries.


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