followthemedia.com
a knowledge base for media professionals 		ftm Radio Page
ftm Home Page

ftm Radio Page - week ending July 5, 2019

Top channels hold on as audience dwindles
Time for that brand extension

Radio listening in Spain, generally, continues to fall, according to General Media Study (EGM), released last week. Since 2012 the share of people over 15 years listening has dropped from 61.9% to 57.0%. Internet usage, unsurprisingly, has risen sharply in the same time period; 46.7% to 79.4%. Demographic composition - age and gender - has not appreciably changed. More men than women listen, persons 35 to 55 years over-represented.

As usual, the top national channels held their positions. Cadena SER remains the highest rated radio channel with 30.9% audience share, up very slightly year on year. Second place Cadena Cope rose to 23.95 audience share from 22.1%. (See more about media in Spain here)

Last November Grupo Prisa rebranded hit oldies channel M80 as Los 40 Classic. Of course, DJs and jingles changed. And there was a big marketing push. It paid off. The new Los 40 Classic rose to 3.4% audience share from 2.7%, one year on, as M80. Los 40 Principales, the hit music channel, also jumped to 15.8% audience share - 3rd place - from 14.3%. Perhaps Spanish broadcasters will go all in for brand extensions. (See Spain national radio audience trend chart here)

Atresmedia might be looking for a new plan. All of its national channels were lower. General interest channel Onda Cero dropped to 12.0% audience share from 13.0% year on year. Pop-rock EuropaFM dropped to 6.9% from 8.0%, part of a long slide. Melodia FM fell to 1.1% audience share from 1.6%.

Public general interest channel Radio Nacional (RNE) was also slammed; dropping to 8.4% audience share from 10.1%, one year on. RNE Radio 3, the alt-contemporary music channel, was up slightly to 3.0% audience share. All-news Radio 5 was slightly lower at 1.3% audience share and Radio Clasica was unchanged at 1.1% audience share.

Results for regional public channels were mixed. Catalunya Radio was lower, 3.9% audience share from 4.3% year on year. Canal Fiesta (Andalucia) was also off, 2.5% audience share. Canal Sur Radio (Andalucia) and Radio Galega (Galicia) were both up; 1.9% and 1.4%, respectively.

The next EGM data will be released in November.

Radio Page week ending June 28, 2019
radio advertising, Cannes Lions, GenZ, radio in Germany, digital transitions, DAB+, 5G

Radio Page week ending June 21, 2019
radio in Poland, Eurozet, Agora Group, mergers and acquisitions, radio in the Czech Republic, Radio Zet, Czech Media Invest, Lagardere Active Radio, Media Bohemia

Radio Page week ending June 14, 2019
radio in Africa, radio in Malawi, talk radio, Capital Radio, elections and media, radio in Germany, media credibility, news credibility, radio news, public radio, radio in Denmark, elections and media, Radio24syv, DR, DAB

Radio Page week ending June 7, 2019
Vatican Radio, Latin language, Hebdomada Papae, Radio Bremen, Radio FREI, podcasts, Deezer, drama series, climate change, Spotify, Barrack Obama

Radio Page week ending May 31, 2019
media in Slovenia, Radio Student, Radio Koper, RTV SLO, radio brands

Radio Page week ending May 24, 2019
Spotify, playlists, European Parliament elections, elections and media, Vengaboys, radio in France, Europe 1, Lagardere Active

Radio Page week ending May 17, 2019
radio in the UK, radio audience, RAJAR, BBC Radio, public broadcasting, commercial radio, Radio 2, Radio 4, Radio 1, Five Live, Magic, LBC, Heart, Classic FM, Kiss, Smooth, digital transition, millennials, radio in Sweden, Sveriges Radio, public broadcasting, online radio

Radio Page week ending May 10, 2019
radio in Russia, Radio Day, Alexander Popov, radio in Ireland, radio audience, JNLR/Ipsos, RTE Radio 1, Radio 2FM, Today FM, Newstalk, Communicorp, Wireless Group, Bay Broadcasting

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to Members at no additional charge.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2019 ftm partners, unless otherwise noted Contact Us • About Us