ftm Radio Page - week ending August 7, 2020

Anxiety drove shifts in listener behavior
from news to background music

As major measurement institutes have stood back from in-person interviewing broadcasters - and others - remain interested in the effect of lockdowns on radio listening. As best it can be measured evidence across the realm is rather consistent. As lockdowns came into force listening at home increased and, unsurprisingly, fell in vehicles. And, too, listening to new channels rose against music-only channels.

UK measurement service RAJAR released this week its “Listening in Lockdown” report illuminating listener behavior from April through July. RAJAR implemented a tracking panel from the first of April of 1,000 diary keepers who submitted monthly data online or via a mobile phone app. In addition, select data from public broadcaster BBC and commercial broadcasters Global Media and Bauer Media was supplied. (See more about radio audience here)

The RAJAR tracking panel showed measurable increases on radio reach (8%) and time spent listening (39%) during the early lockdown phase. Morning peak listening moved from 8am to 10am. Global Media’s internal tracking showed “listeners were feeling more scared, less resilient and more unsure during this period, hence the increased need for additional news (and) information.” (See more about media in the UK here)

As time progressed - mid-April to mid-May - this listening pattern continued: lots of at-home listening, little or no at-work or in-car listening. More people began listening for “background.” Weekend listening rose.

As the lockdown in the UK eased from mid-May listener behavior remained high. Global Media’s tracking showed listeners less anxious. RAJAR tracking showed increased attention to “easy listening” channels. Interestingly, more listeners reported finding new radio channels, much of that online.

In June overall listening shifted again, slightly. In-home listening dropped a bit as in-car and at-work listening rose. “Despite radical change and disruption to lifestyles and routines, it has remained as relevant and essential as ever, even seeing growth in audiences and repertoires, with evidence of many people discovering or rediscovering the most durable of broadcast formats,” said the RAJAR report.

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Radio Page week ending July 24, 2020
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Radio Page week ending June 26, 2020
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Radio Page week ending June 19, 2020
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Radio Page week ending June 12, 2020
radio in the Netherlands, NLO, radio audience, coronavirus, radio in the UK, Huntingdon Community Radio, Black Lives Matter, community radio, Capital Xtra, Global Media

Radio Page week ending June 5, 2020
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Radio Page week ending May 29, 2020
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Radio Page week ending May 8, 2020
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Radio Page week ending February 7, 2020
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Radio Page week ending November 22, 2019
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Radio Page week ending July 26, 2019
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Radio Page week ending July 19, 2019
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Recently added radio audience figures and resources

• Switzerland - Radio listening by region (July 2020)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (July 2020)
  share, trend
• Switzerland - Swiss-German region Radio Audience (July 2020)
  share, trend
• Switzerland - Italian region Radio Audience (July 2020)
  share, trend
• Poland - National Radio Audience (July 2020)
  national survey, market share, trend
• UK - National Radio Audience (May 2020)
  market share, trend, sectors
• UK - London Radio Audience (May 2020)
  market share, trend
• UK - National Radio Audience (May 2020)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (April 2020)
  national and local channels, market share, trend
• France - National Radio Audience (April 2020)
  national channels, sectors, market share, reach/TSL
• Italy - National/Regional Radio Audience (January 2020)
  weekly reach, AQH trends 2017-2019
• Poland - National Radio Audience (January 2020)
  national survey, market share, trend
• France - National Radio Summer Audience (September 2019)
  national channels, summer period 2014-2019 trend
• Spain - National Radio Audience (released June 2019)
  national channels, reach share, trend
• Ireland - Major Media - Radio Broadcasting (May 2019)
  national public and commercial radio channels, major local/regional stations, management, listening share
• Belgium - Flemish region, Radio Audience (February 2019)
  market share, Sep-Dec 2017 to Sep-Dec 2018 trend
• Belgium - French region, Radio Audience (February 2019)
  market share, Sep-Dec 2017 to Sep-Dec 2018 trend
• Netherlands - Radio Audience (May 2018)
  national survey, market share, trend
• Czech Republic - Radio Audience (November 2017)
  Top stations, national survey, reach trend
• Turkey - Major Media - Radio Broadcasting (October 2017)
  ownership, management, program formats, platforms, audience estimates
• Portugal - National Radio Audience (May 2017)
  leading stations, audience share, trend
• Germany - Radio Audience (March 2017)
  leading stations, audience trend, daily reach
• Romania - Radio Audience (January 2017)
  national and Bucharest surveys, market share, trend
• Italy - Major Media - Radio Broadcasting (July 2016)
  public and private broadcasting companies, channels, audience reach/share, management
• Spain - National Radio Audience (April 2016)
  national channels, reach share, trend
• Sweden - Major Media - Radio Broadcasting (February 2016)
  public and private radio channels, owners, management, national market share trend
• Poland - Major Media - Radio Broadcasting (January 2016)
  public and private radio channels, owners, management, platforms, market share
• Estonia - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Spain - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Ireland - Major Media - Radio Broadcasting (November 2015)
  national public and commercial radio channels, major local/regional stations, management, listening share
• Finland - Major Media - Radio Broadcasting (September 2015)
  public and private radio channels, management, market share, platforms
• Ireland - National Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Ireland - Dublin Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Greece - Major Media - Radio Broadcasting (June 2015))
  public and private broadcasting, owners, executives, market share

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