Hot Topic - Media in the UK
Public broadcasting executives fall into two distinct groups. Many are lifers, sealers of the mission, steeped in the culture, occasionally blinded by it. Others are the change agents, coming in from outside the organization with new ideas or, at least, less baggage. More often than not, politicians have a large voice in selections, vacillating between staying the course or changing it. With the nature of media as it is in the 21st century, change is the first choice.
The world changes. Some are OK with this, others not so much. Corporate media strategies, too, adapt to the times, some more reluctantly than others. The quest for scale endures. It doesn’t always fix the problem. A toxic brand has few options.
Elections are media events and have been for decades. Voters are, in democracies, the ultimate arbiter. Each one processes election information uniquely; agreeing, disagreeing, dismissing, engaging or any possible combination. Campaign strategies focus on motivating as well as discouraging and sometimes confusing. Mass media tools are important, new media tools vital.
Transitional media environments create considerable froth among top executives. The hardest-charging eventually want to “seek new opportunities” or are asked. Stability is a warm-fuzzy memory as audiences, platforms and owners change. Growth - however possible - is still the priority. Getting there is the journey, not the destination.
Loyalty is a highly admired trait. It is necessary for soldiers, military and otherwise, to know that leaders and compatriots have their back, so to speak. To be resolute in battle means reciprocating. It is a matter of survival. In business, however, loyalty ends at the bottom line. This is a good thing.
There have been rumbles, off and on for some time, concerning the effect of Brexit on the UK’s media sector. Brexit is, for those sleeping soundly for the last couple of years, is the popular handle for the process of the UK leaving the European Union (EU). It began officially this week and will be negotiated over the next two years, perhaps longer.
If disruption is the key to success, these are the best of times. Nothing is as it was a year ago, even five minutes ago. Blame social media. Blame the web. Blame the moon. But all that lovely disruption comes at a price. No worries: inflation will reduce the risk.
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The Campaign Is On - Elections and Media
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