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ftm Radio Page - week ending July 26, 2019

News radio jumps while overall listening falls
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New radio audience estimates for Greater Paris (Il-de-France) were released this week by measurement institute Médiamétrie. The data covers the April-June period and comes a week, by tradition, from national radio audience figures for the same period. Some of the results were consistent with the national survey and some were not. This is because, as everybody knows, Paris is different.

National radio channels as well as local stations known for news coverage saw audience share increases, generally. On April 15th a catastrophic fire broke out at the Notre-Dame Cathedral in central Paris, which absorbed the news cycle in Paris, France and much of Europe for several days. Public radio channel France Inter jumped to 13.5% audience share from 11.6%, year on year, for the top ranking. (See Greater Paris - IDF - radio audience share trend chart here)

National general interest channel RTL (RTL Group) placed second among persons 13 years and older; 12.2% audience share, down from 13.7% one year on. News-talk channel RMC (Altice), which extensively covered the Notre-Dame Cathedral events, rose to 8.4% audience share from 7.0% for 3rd place. All-news public channel France Info moved into 4th place; 5.4% audience share from 5.1%. Long suffering Europe 1 (Lagardère Active) dropped to 5th place in the Greater Paris audience estimates; 5.3% audience share from 6.0%, likely not related to news events.

Rap-hip hop national channel Skyrock rose to 6th place, 3.7% audience share from 3.1%, year on year. Legacy national hit music channel NRJ (NRJ Group) suffered a significant drop in audience share; 3.4% from 4.8%. Classical music Radio Classique (LVMH) rose to 8th place; 3.3% audience share from 2.8%. Also in a classical vein, public channel France Culture placed 9th; 3.2% audience share from 2.7%. Local public channel FIP (France Inter Paris) took 10th, best in three years, with 3.0% audience share from 2.4%.

Overall, the aggregate audience share for national music channels in the Greater Paris audience estimates dropped to 23.5% from 25.1%, one year on. RTL2, RFM and Cherie FM posted significant drops, in addition to NRJ. Listening to local Paris stations, on aggregate, gained audience share; 19.4% from 17.7%. Similar to the national radio audience estimates for the April-June period, total listening dropped to 71.4% from 74.7%. Average time spent listening fell by five minutes.

Listeners Flee The Turmoil, Broadcasters Flee The Heat
nice tree Radio broadcasters, by and large, are the domaine of their listeners. Without people tuning-in, figuratively if no longer literally, radio becomes like the proverbial tree in the forest. If nobody hears it, it isn't there.

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