| Hot Topic - Media in SwedenTough times can be opportunities for savvy investors. The secret, often, is waiting for the right moment. But patience is rarely an executive virtue, punishment being swift. Sometimes having a pile of cash helps.
 The online currency of the realm is traffic, the gross count of visitors. Ad-servers pay on some dividend of traffic. Web-masters constantly sort through traffic figures looking for keys to the coffers. But, as that physics lesson taught, there’s change in all that looking.
 Media people continue searching for that oft promised digital dividend. So far, the major beneficiaries have been techies, telecoms and, of course, investment bankers. In the real world the difference between analogue euros and digital pennies is well understood. There is, though, a digital strategy.
 Public broadcasters have long drawn fire from private commercial competitors for audiences they attract and the money they spend doing it. The biggest public broadcasters have managed to fend off serious attacks on their financing and mission claiming the high-ground of public service, staying well above the hoi polloi of commercial media. Critics claim it’s just not right.
 Defying trends in other media, radio listening levels in many countries are growing. At a time when media watchers fall all over themselves reporting new media usage up and all other fading away, radio is attracting more people. There are many clues and no consensus.
 Lousy music and too many bad commercials drive listeners away. So do stupid DJs. None of this is new for radio programmers. The bigger threat to commercial radio is consolidation, too few channels all sounding alike. It could be fatal.
 EU competition law is clear. Whether telecom or broadcast distribution, monopolies are forbidden, particularly State monopolies. One by one, they are being unraveled and it’s an unraveling experience.
 
 See also in ftm KnowledgeMedia in ScandinaviaBig media companies in Denmark, Finland, Iceland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 103 pages PDF, Resources (June 2012)       | 	
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    | Media in Spain - Diverse and Challenged  – newMedia in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018 Order here The Campaign Is On - Elections and MediaElections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017) Order here Fake News, Hate Speech and PropagandaThe institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017) Order here More ftm Knowledge files hereBecome an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE! | 
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