ftm Radio Page - week ending August 26, 2022

Brands engage smart speakers to engage customers
the world according to pizza

For certain brands, just placing ads is so last century. They need engagement. Translating from brand-speak that means capturing granular consumer data. Every seller of anything wants engagement. Sign-up for that e-mail list or social media notification and be intwined forever.

Fast food brand champion Pizza Hut is but the latest to use couponing for building engagement. In the UK, they have gone the whole digital route using the digital radio channels that are accessed through smart-speakers. The purveyors call these “actionable audio ads.” The possibilities are endless. UK company Say It Now - “the voice assistant adtech company” - is delivering this engagement for Pizza Hut via Amazon Echo, announced via UK ad trade sheets last week (August 22). Again, more possibilities for media development. (See more about digital advertising here)

The really cool part - for Zoomers, at least - is the customer need not push a button or swipe a screen. Claim a discount by simply saying “Alexa, open Pizza Hut delivery” when the digital radio ad appears. Amazon already stores all the required data points. “We are committed to providing an easy pizza experience,” said Pizza Hut digital marketing director Nicola Keane, in a statement, “and this innovative conversational technology allows follow through on this commitment in new and exciting ways.” (See more about digital transition here)

Smart speaker usage, as applied to radio listening, has “surged” this year, according to the two most recent RAJAR audience estimates, noted RadioToday (August 5). Of course, RAJAR only began capturing smart speaker data this year. The digital listening share, a subset of the total, for smart speaker listening is “around” half of all online listening or 10.8% of all radio listening. (See more about media in the UK here)

Earlier this year, US pizza brand Domino’s pushed the technology button, figuratively, with a mobile phone app offering a “Stranger Things” trailer - based on that hit Netflix series - that uses facial recognition to order pizzas. Say it again, the possibilities are mind boggling.

Radio licenses threatened, cut mostly for money
compared to mining

Broadcast licensing was intended originally to give a bit of order to spectrum space. The International Telecommunications Union (ITU) treaties gave broad strokes to this purpose. National regulators ruled over specifics, which grew to include everything from music quotas to ownership oversight. Then, of course, were the licensing fees remitted to regulators for the privilege. Local politicians added their say.

Broadcasters in three African countries are having their licenses lifted. Radio in Africa is a big deal. Listeners abound. For all the digital worship of audience “engagement” radio in Africa has long had it. (See more about media in Africa here)

Kumasi, Ghana radio station Oyerepa FM was ordered off the air this week (August 26) pending an apology for on-air comments made by a politician. Chiefs of the Kumasi Traditional Council demanded the action, offended by criticism of their role in illegal mining. Kumasi is Ghana’s second largest city, population 3.3 million.

The shutdown drew attention across the country. “The constitution provides remedies should the media defame you. You can sue, but you can't shut down,” said leading Ghanian investigative reporter Manasseh Azure Awuni, quoted by Modern Ghana (August 26). “The power that can shut down radio stations should be able to stop the Chinese and other illegal miners from destroying your lands, forests, water bodies and imperiling future generations.”

Over the last two weeks the Malawi Communications Regulatory Agency (MACRA) revoked broadcasting licenses of several radio stations, including Joy Radio, Ufulu Radio and Galaxy Radio. Cited were unpaid broadcast concession fees. The regulator set an August 22 deadline for payments, ranging from US$25,000 to US$30,000. Local media watchers deemed the actions “drastic considering the current economic conditions,” reported Broadcast Media Africa (August 24).

Last week the Nigerian Broadcasting Commission (NBC) revoked licenses of dozens of public and private broadcasters “over indebtedness to the regulator,” noted news portal Niger Delta Connect (August 19). The NBC complained that the broadcasters have owed about €6.15 million since 2015. More than 50 stations have left the Nigerian airwaves. The regulator took pains to note that broadcasters considering jumping to internet streaming should think again.

Radio Page week ending August 19, 2022
radio in Mexico, press freedom, Switch 105.9 FM, Mega Radio Networks

Radio Page week ending August 5, 2022
radio in the UK, radio audience, RAJAR, audience measurement, commercial radio, BBC Radio

Radio Page week ending July 29, 2022
radio in France, Greater Paris radio, radio audience, France Inter, RTL, RMC, France Info, Europe 1

Radio Page week ending July 22, 2022
radio in Italy, digital radio, Agcom, FM shutoff, Confindustria Radio TV, radio in the Netherlands, Dutch media, KINK, radio licenses, FM license

Radio Page week ending July 15, 2022
radio in Greece, Real FM, Real Group, press freedom, radio in Germany, radio audience, radio measurement, MA 2022 Audio 2, DAB+, streaming

Radio Page week ending July 8, 2022
radio in Spain, radio audience, EGM, Onda Cero, Los 40 Principales, sports radio, radio in the US, South Texas Radio, local radio

Radio Page week ending July 1, 2022
radio in Portugal, ERC, media regulation, radio in the Philippines, Radyo Natin, talkshows, radio in Canada, music radio, DJs, KiSS FM, Rogers Sport and Media

Radio Page week ending June 24, 2022
radio in Switzerland, GRRIF, BNJ Suisse, OFCOM, radio in the US, Radio Mambi, Latino Media Network, mergers and acquisitions

Radio Page week ending June 17, 2022
radio in Germany, digital radio, DAB, Deutschlandradio, radio in Poland, RMF FM, Bauer Media, Digital News Report, media trust

Radio Page week ending June 10, 2022
radio in Australia, radio broadcasting, Smooth FM, Triple J, mood music, radio in the Russian Federation, Kommsersant FM, hacking, conflict zones

Radio Page week ending June 3, 2022
radio in Portugal, Media Capital Radios, Bauer Media Audio, Radio Comercial, M80, radio in the Netherlands, Qmusic, DPG Media, mergers and acquisitions, RTL Group

Radio Page week ending May 27, 2022
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Radio Page week ending May 20, 2022
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Radio Page week ending May 13, 2022
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Radio Page week ending May 6, 2022
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Radio Page week ending April 29, 2022
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Radio Page week ending April 22, 2022
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Radio Page week ending April 15, 2022
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Radio Page week ending April 8, 2022
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Radio Page week ending March 25, 2022
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Radio Page week ending March 18, 2022
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Radio Page week ending February 25, 2022
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Radio Page week ending February 18, 2022
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Radio Page week ending February 11, 2022
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Radio Page week ending February 4, 2022
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Radio Page week ending January 28, 2022
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Radio Page week ending January 21, 2022
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Radio Page week ending October 29, 2021
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Radio Page week ending October 22, 2021
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Radio Page week ending September 17, 2021
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Radio Page week ending September 10, 2021
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Radio Page week ending August 6, 2021
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Radio Page week ending July 9, 2021
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Radio Page week ending July 2, 2021
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Recently added radio audience figures and resources

• UK - National Radio Audience (released August 2022)
  market share, trend, sectors
• UK - London Radio Audience (released August 2022)
  market share, trend
• UK - National Radio Audience (released August 2022)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2022)
  national and local channels, market share, trend
• France - National Radio Audience (April-June 2022, published July 2022)
  national channels, sectors, market share, reach/TSL
• France - National Radio Audience (November-December 2021, published January 2022)
  national channels, sectors, market share, reach/TSL
• France - National Radio Summer Audience (September 2021)
  national channels, summer period 2016-2021 trend
• Spain - National Radio Audience (July 2021)
  national and regional channels, reach share, trend
• Romania - Radio Audience (May 2021)
  national and Bucharest surveys, market share, trend
• Belgium - Flemish region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• Belgium - French region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• France - Greater Paris Radio Audience (April 2021)
  national and local channels, market share, trend
• Austria - Major Media - Radio Broadcasting (February 2021)
  public and private broadcasters, owners, management, audience trend

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