ftm Radio Page - week ending February 3, 2023

More channels add to radio audience totals
"invigorates the senses"

Trickling out yet are remaining radio audience estimates from 2022. While media watchers and analysts wrack their brains with endless changes in standards and practices, most appreciate the fortitude of the research institutes and committees. Good research jobs are hard to find.

The Austrian Radiotest audience estimates were released this week. The 2022 fourth quarter report is actually a full year aggregation - January through December. Radiotest is published twice a year and principally conducted by GfK Austria. Reporting details radio listening among persons 10 years and older and persons 14 to 49 years, to satisfy the advertising people.

Total national radio listening among persons 10 years and older sagged slightly; 74.9% of the population from 75.2% one year on. Total listening to public broadcaster ORF also dipped, 58.2% from 59.6%, while the share for privately-owned national channels rose to 29.2% from 27.7%. Among persons 14 to 49 years in the national report, total listening share rose to 71.7% from 69.7%. The aggregated listening share for ORF in that age group was unchanged at 48.9% as the listening share for private commercial channels jumped to 39.0% from 35.6%. RMS (Radio Marketing Service), the marketing arm for private commercial broadcasters, was pleased. (See more about media in Austria here)

With a tip to new digital channels recently in Austria, RMS managing director Joachim Feher offered a summation of the new radio audience estimates. “With the best performance of our stations, with even more stations, even more reach and without inflation, we are proving that we are a unique and unbeatable offer for Austria's advertising industry in 2023,” in a statement quoted by Der Standard (February 2). “For us, the path continues to lead steeply upwards.”

"A great year for Austrian radio!" said Ö3 program director Georg Spatt, in a statement (February 2). “Congratulations also to all competitors. And of course I'm especially happy about Ö3's strong No. 1 position. This Radiotest invigorates the senses and stimulates business.” ORF Hitradio Ö3 is a national contemporary music channel currently with a 35.5% market share among 14 to 49 year old listeners, up from 34.6% one year on.

After witnessing many changes, international broadcaster closes
transition to silent

Time passes. International broadcasting using giant transmitters and antenna arrays are rapidly disappearing. The operators - typically government related - claim listeners have shifted to the internet and social media. Perhaps. They also cite the energy efficiency of changing to digital technologies, greenwashing noted. Saving money is a clear motive, shifts in priorities are real.

After 85 years of broadcasting BBC Arabic Radio closed last Friday (January 27). There wasn’t a BBC World Service in 1938. It was the British Empire Service and Arabic radio was its first foreign language service. The mandate for the Arabic service was countering Nazi German and fascist Italian propaganda targeting Arabic-speaking regions. The closure announced last September includes Persian, Chinese, Kyrgyz, Uzbek, Bengali, Indonesian, Tamil, and Hindi radio services. Some have transitioned to digital platforms. (See more about international broadcasting here)

“I think that people underestimate the impact that the BBC has,” said former UK government spokesperson Alastair Campbell to Al Jazeera (January 27). “What that meant for many countries around the world is that they see this as a really important, significant source of proper news gathering. I actually think that the undermining of the BBC is at the heart of the government’s strategy.” (See more about the BBC here)

“Before the hard moment comes where we say our goodbyes, a moment that is tough for all of us, let’s celebrate what BBC radio gave back to us and celebrate those who gave their all to this service, those who have gone and those who are with us, and wish them the best for the remainder of their journey,” said BBC Arabic host Mahmoud Almossallami, quoted by Deadline (January 29), who delivered the final goodbye, “Huna London” (This is London). “It’s far beyond sad and painful,” said BBC Arabic correspondent Sally Nabil. Overall the BBC is shedding about 380 staff to save GB£28.5 million from the Arabic and Persian services, GB£500 million in total. The BBC cited license-fee freezes by recent UK governments.

Radio Page week ending January 27, 2023
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Radio Page week ending January 20, 2023
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Radio Page week ending January 13, 2023
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Radio Page week ending November 18, 2022
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Radio Page week ending November 11, 2022
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Radio Page week ending November 4, 2022
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Radio Page week ending October 21, 2022
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Radio Page week ending October 7, 2022
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Radio Page week ending September 30, 2022
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Radio Page week ending September 23, 2022
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Radio Page week ending September 16, 2022
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Radio Page week ending September 9, 2022
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Radio Page week ending August 26, 2022
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Radio Page week ending August 19, 2022
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Radio Page week ending August 5, 2022
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Radio Page week ending July 29, 2022
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Radio Page week ending July 22, 2022
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Radio Page week ending June 24, 2022
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Radio Page week ending June 17, 2022
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Radio Page week ending June 3, 2022
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Radio Page week ending May 27, 2022
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Radio Page week ending May 20, 2022
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Radio Page week ending May 13, 2022
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Radio Page week ending May 6, 2022
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Radio Page week ending April 29, 2022
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Radio Page week ending July 9, 2021
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Radio Page week ending July 2, 2021
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Recently added radio audience figures and resources

• France - National Radio Audience (September/October 2022 - released November 2022)
  national channels, sectors, market share, reach/TSL
• UK - London Radio Audience (Q3 2022 - released October 2022)
  market share, trend
• UK - National Radio Audience (Q3 2022 - released October 2022)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2022)
  national and local channels, market share, trend
national channels, sectors, market share, reach/TSL
• France - National Radio Summer Audience (September 2021)
  national channels, summer period 2016-2021 trend
• Spain - National Radio Audience (July 2021)
  national and regional channels, reach share, trend
• Romania - Radio Audience (May 2021)
  national and Bucharest surveys, market share, trend
• Belgium - Flemish region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• Belgium - French region, Radio Audience (April 2021)
  market share, Jan-Apr 2019 to Sep 2020-Feb 2021 trend
• France - Greater Paris Radio Audience (April 2021)
  national and local channels, market share, trend
• Austria - Major Media - Radio Broadcasting (February 2021)
  public and private broadcasters, owners, management, audience trend

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