Football focuses on Poland’s competitive TV market - February 25, 2008
Football matches are events made-for-TV. Broadcasters bid against each other for rights virtually assured of the advertising and audience bonus. For this summers’ Euro 2008 championships Polsat bought all rights freezing out public broadcaster TVP.

The Cup of Nations opens. It’s pay to play (or watch or listen) every day - January 22, 2008
For broadcasters and telecoms to ad agencies and sponsors, sport is, again, the best hope for a brighter (financial) day. Africa’s Cup of Nations football tournament opened this past weekend to an expected audience of one billion. By years’ end sports programming will enrich many; certainly those who place the right bet.

All the Kings Horses and All the King’s Men Finally Made the International Rugby Board See Sense Again - September 10, 2007
The ball was deep in International Rugby Board (IRB) territory. The opponents, the world’s news media led by the international news agencies, were in hot pursuit. Finally the referees, France, the EU, and sponsors, called for a scrimmage – a banging of heads. Suddenly the IRB’s forward line collapsed, out came the offer which the media ran with for the winning try. Or put the American way, the bad guys blinked first.

Digital Video Rights Are Going The Way of Exclusive TV Rights and The Only Real Question For Digital Sites Is How Much The Courts Will Let Them Get Away With - July 3, 2007
Digital video rights are going the way of exclusive TV rights, and the only real question remaining is how much the courts will allow those digital sites without any rights contracts to push the envelope and show as much video as they can.