Hot Topic - Media in Norway
Media people continue searching for that oft promised digital dividend. So far, the major beneficiaries have been techies, telecoms and, of course, investment bankers. In the real world the difference between analogue euros and digital pennies is well understood. There is, though, a digital strategy.
The concept of community in the online age has been a tough one for traditional media to grasp. Itís odd because community has long been the crux of mediaís relationship with the public. But community thrives in the online world, sometimes rowdy, profane and, as weíve seen, terrible.
The Eurovision Song Contest may be a bit cheesy but it ainít cheap. For public broadcasters hosting the ESC is an opportunity to step into an international spotlight and show what they can do with a high profile musical event. For those facing budget pressures, the ESC is a challenge, and increasingly so.
Few, if any, media companies are escaping the ad slump. Directors and stock traders are showing little patience. Cut costs, dump non-core investments and change the CEO, they say.
Multi-national publisher Mecom Group has become the most recent poster child for debt rattled publicly traded media companies. Once Ė and not long ago Ė the darling of rapturous financial projections it now canít meet debt covenants exceeding Ä600 million, a figure that has increased more than ten-fold since the rapture. Media companies are becoming sub-prime, er, toxic.
Broadcasters have enough to worry about without confusion over regulation. When governments and regulators donít agree on rules, the principle of legal certainty flies out the window. Without that nobody wants to take on the risks.
Norway isnít particularly flat, in that geographical sense. But a clear flattening of media shares is taking place. Market shares for major newspapers, terrestrial TV and radio have been flattening as new offerings take from market leaders. Now, even the Web is flattening.
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Media in Scandinavia
Big media companies in Denmark, Finland, Iceland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 103 pages PDF, Resources (June 2012)
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Streaming Everything – new
Great streams of media are flooding digital devices, faster and faster with each new G. Streaming audio and video are either the surfboard riding the digital wave or just another tech Titanic. As investors pile in the cash broadcasters experience another panic attack. This story's just beginning. 49 pages PDF (January 2016)
Media in Poland – new
Poland is the largest media market of the newest EU Member States and the changes have often been surprising, sometimes radical and never ending. Publishers, broadcasters and new media are plentiful, talented and under constant stress not only from competitors. 122 pages PDF, includes updated Resources (January 2016)
We've Gone Mobile - And Nothing's The Same
Consumers have taken to smartphones in huge numbers. Competition among device makers, telecoms and content producers has created an insatiable demand. With so much volume markets are fragmenting... and nothing's the same. 152 pages PDF (August 2015)
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