Hot Topic - Media in Norway
Media people continue searching for that oft promised digital dividend. So far, the major beneficiaries have been techies, telecoms and, of course, investment bankers. In the real world the difference between analogue euros and digital pennies is well understood. There is, though, a digital strategy.
The concept of community in the online age has been a tough one for traditional media to grasp. Itís odd because community has long been the crux of mediaís relationship with the public. But community thrives in the online world, sometimes rowdy, profane and, as weíve seen, terrible.
The Eurovision Song Contest may be a bit cheesy but it ainít cheap. For public broadcasters hosting the ESC is an opportunity to step into an international spotlight and show what they can do with a high profile musical event. For those facing budget pressures, the ESC is a challenge, and increasingly so.
Few, if any, media companies are escaping the ad slump. Directors and stock traders are showing little patience. Cut costs, dump non-core investments and change the CEO, they say.
Multi-national publisher Mecom Group has become the most recent poster child for debt rattled publicly traded media companies. Once Ė and not long ago Ė the darling of rapturous financial projections it now canít meet debt covenants exceeding Ä600 million, a figure that has increased more than ten-fold since the rapture. Media companies are becoming sub-prime, er, toxic.
Broadcasters have enough to worry about without confusion over regulation. When governments and regulators donít agree on rules, the principle of legal certainty flies out the window. Without that nobody wants to take on the risks.
Norway isnít particularly flat, in that geographical sense. But a clear flattening of media shares is taking place. Market shares for major newspapers, terrestrial TV and radio have been flattening as new offerings take from market leaders. Now, even the Web is flattening.
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Media in Scandinavia
Big media companies in Denmark, Finland, Iceland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 103 pages PDF, Resources (June 2012)
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The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
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