Hot Topic - Intellectual Property Rights
Internet technologies have upset business models to the extent that punishing is preferable to creating. While the public loves this orgy of innovation, rights holders canít see the forest for the ICTs. Flexibility, says the boss, should be part of the plan.
Media content is special merchandise. The more exclusive, the more special it gets. It is the essence of brand value. This is not difficult to decode.
People, we must admit, are analogue. They eat in analogue, sleep in analogue, work in analogue and play in analogue. People even think in analogue. If going digital is the answer to everything, what is the question?
Legislators, members of parliaments and their lawyers have faced the digital onslaught with new laws intended to sort out the complications brought about by new media and the internet. Every stakeholder, through argument and lobbyist, has pushed their perceived need and favorite solution. New laws, though, run afoul of old laws.
Nothing hastens policy makersí blood more than causes on principle. The bigger, more complicated the better because small stuff is so irritating. Copyright, privacy and net neutrality all boil together in these digital times. Some tough old boars might get stewed.
The internet changed everything. Information changed. Commerce changed. Media changed. More changes are on the way, very big ones.
A world record for street singing made the headlines during the German music industry trade fair Popkomm. Singing for ones supper, literally or figuratively, may be the norm for the lesser known artists and performers. Music industry executives and their lawyers have a different tune.
See also in ftm Knowledge
Intellectual Property Rights - Yours, Mine and Ours
Every content creator and user has a vested interest in intellectual property rights, the rules meant to set a course for fair distribution of art, music, video and the written word. Agreement on those rules is not absolute. This ftm Knowledge file explores what's yours, mine and ours. 42 pages PDF (March 2011)
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The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
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