Hot Topic - Creative Advertising
Here in the south of France, the Cannes International Advertising Festival gathers ad people to celebrate advertising creativity, pat themselves on the back and, well, party like it’s 1999. Every medium has its moment, some longer than others. If you are very quiet you can still hear the radio ads.
It’s just, just, just too much. Everybody (almost) complains about advertising. Either there isn’t enough to keep media outlets afloat or there’s too much. Now advertisers, in a protective way, are complaining.
It’s tough in the ad business today. Really, it is. Maybe Martin Sorrell is jetting around from location to location buying and buying but back at the shop those darned clients are demanding more.
The Cannes International Advertising Festival mixes the rough selling trade with the high art of small frames, big frames and no frames at all. For more than a half-century the advertising people have put on this little show to celebrate their best work and themselves. The just finished 2008 gathering was a challenge event; the ad people again proving they’re a half-step ahead.
It’s routine now to report another multi € million deal or year of double digit growth for Russia’s advertising business. And, too, there are the legendary Moscow billboards (almost) the size of football fields. Russia is a big country, something all Russians feel, and its’ advertising creatives reflect it all.
At one end of the media pipeline advertising exists to pay the rent and, of course, the shareholders. At the other, ads build brands and entice consumers. Along the way, advertising creatives are turning heads and outdoor advertising is right in front.
Most outdoor advertising evokes nothing more than a sideward glance in the ad world. Billboards, posters, benches, shelters, taxi-tops and bus-backs and the like are not sexy at all. The Cannes Lions ad awards show that outdoor is back.
Antwerp agency defies all logic, again, and tells you all you need to know about advertising in one second.
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The Paper Its Printed On – new
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Europe’s Radio – Eastern Europe
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