Hot Topic - Creative Advertising
Give advertising people a proper canvas, metaphorically speaking, and magic can happen. They do have a way with words. They exist to sell things, to be sure, but also to make the best use of that canvas.
Advertising people are used to taking knocks. Their ads are too loud or too long. Some are too rude, more than a few just dumb. Mostly media people complain that ad people aren’t spending enough.
Anytime anything remotely interesting happens with new media, the rush is on to divine some sort of significance. When something quite cool happens media people get excited about being excited. Oh, yes, it’s all very post-modern.
TV spots are “a constraint.” Radio advertising? Who cares? And print? Please! The advertising people swarmed into Cannes surrounded by their new best friends: the social media and smartphone people.
Advertising people love automobiles. Big budget brand campaigns make or break agencies, production houses and media buying services. Once upon a time, media outlets could count on the automobile sector for a third or more of their ad revenue. Automakers and their ad agencies have changed with the times.
For television producers, product placement is like having your cake and eating it too. Widely considered financial salvation, the fine art of sticking a branded product in a TV show has more critics. But even advertising people are wary.
Here in the south of France, the Cannes International Advertising Festival gathers ad people to celebrate advertising creativity, pat themselves on the back and, well, party like it’s 1999. Every medium has its moment, some longer than others. If you are very quiet you can still hear the radio ads.
It’s just, just, just too much. Everybody (almost) complains about advertising. Either there isn’t enough to keep media outlets afloat or there’s too much. Now advertisers, in a protective way, are complaining.
See also in ftm Knowledge
Advertising – New and Improved
The advertising people are spending again. But things are different now and media people are feeling it. New media attracts attention and advertisers want to be where the action is. This ftm Knowledge file looks at the paradox of media and advertising. 92 pages PDF (September 2010)
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Media in Russia – new
Media in Russia is big business and big politics. Media companies are consolidating as they move into new media and new territories. At the same time independence is still questioned. It's all changing. ftm looks at media in Russia and its neighbors, includes Resources, 124 pages. PDF file (January 2012)
Press/Media Freedom - Challenges and Concerns
Press and media freedom worldwide is facing challenges from many corners. As authoritarian leaders impose strict control over traditional and new media with impunity, media watchers have concerns for democracy. This ftm Knowledge file accounts the troubles of this difficult decade. 88 pages. PDF (December 2011)
Europe's Radio - Western Europe
Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 156 pages. Resources. PDF (December 2011)
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