Seven reasons to love outdoor advertising

Michael Hedges February 7, 2008

At one end of the media pipeline advertising exists to pay the rent and, of course, the shareholders. At the other, ads build brands and entice consumers. Along the way, advertising creatives are turning heads and outdoor advertising is right in front.

JC Decaux, the whopping big French outdoor agency, reported 9% growth in 2007, conspicuously ahead of worldwide ad growth reported at a mere 7%. Let’s face it; out-of-home media is hot. Global Industry analysts project spending on outdoor advertising to top $US 30 billion by 2010.

One-third of outdoor ad spending is in Europe, where transit advertising is the fastest segment.

Take a look at these examples, just for fun.

Of course, outdoor advertising is going digital. Fujitsu has introduced a 231 inch LED outdoor display. Before delivery and installation charges it’ll cost you $US 530,000. Please stand 5 meters away.

Have you see or heard a great ad this week? Send it to ftm.