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With A Juicy Sex Scandal Involving the Governor of New York What Should Have Been The First Move By A Smart Newspaper Marketing Manager? To Buy The Search Words 'Eliot Spitzer' on Google and Yahoo
Philip M. Stone March 12, 2008
With Eliot Spitzer apologizing on live television, but never actually saying for what he was sorry, his wife, Silda, standing by his side and obviously wishing she could be anywhere but there, with the New York Times breaking on its web site the scoop that the New York governor apparently had made use of an international prostitution service, it was left to the smart marketing folks at Newsday who understood very quickly what really needed to get done with this story -- lock up the Eliot Spitzer search term on Google.
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