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End of The Line For The Capital Times Broadsheet

Can a daily broadsheet newspaper transform itself into two 48-page weekly tabloids -- one concentrating on news and opinion weekly and the other emphasizing entertainment and culture, and transform its web site to be the daily carrier of news? The beginning of that answer comes this week as the Madison, Wisconsin Capital Times broadsheet issues its first tabloid April 30, having printed its last broadsheet April 26.

In the process more than 20 editorial staff either took buyouts or were fired since the newspaper announced the move back in February.

The two tabloids, to be available via either news rack or as inserts in the dominant State-Journal newspaper, are expected to have circulation around 80,000 compared to the less than 17,000 circulation of the Capital Times.

 

 


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A New Newspaper Business Model: Switch From Being A Six Times Weekly PM Paid Broadsheet To A Twice Weekly Free Tabloid And Put The Real Daily News Effort, With Fewer Journalists, Onto The Web Site
As newsrooms continue to shrink their editorial staff as part of their “new business models”, some of the new ways of doing things are becoming clearer. Like paid-for daily newspapers no longer being daily, nor paid-for, and their use of paper lessens.


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