followthemedia.com
a knowledge base for media professionals 		ftm Radio Page
ftm Home Page

ftm Radio Page - week ending February 24, 2017

Maybe that old brand name worked better
turn the words around

Name changes are but one often used branding tactic when, bluntly, a radio station struggles for ratings traction. There are many variations. Another is changing the DJs. A bit more unusual is bringing back a once discarded brand name.

Polish radio station Zet Chilli could be again known as Chilli Zet, reported media newsletter Presserwis (February 23). Back in 2013 owner Eurozet, subsidiary of French media house Lagardère Active, consolidated the names of most of its Polish radio assets around the Zet brand, big national A/C channel being Radio Zet. Another brand extension is Zet Gold. As an easy listening, light jazz, “chill-out” station operating in several cities, Zet Chilli has not been a stunning ratings performer. (See more about media in Poland here)

Eurozet Group spokesperson Malgorzata Koziel would only say no final decision has been taken on a name change, though CEO Andrzej Matuszyski hinted at possible changes within the radio group in an interview with Rzeczpospolita (February 22). Chilli Zet was originally launched in 2008. Shortly after the 2013 name switch, Eurozet started shifting FM frequencies of other brands, notably alternative rock channel Antyradio, to bolster the Zet Chilli and Zet Gold distribution.

Dreams of every advertiser realized in that digital dividend
“open your own radio station”

Scandinavian telecom Teracom is pitching the advantages of its soon to be launched nationwide DAB multiplex to Danish companies. On its digital radio portal - digitalradio.dk - it offers several examples of branded radio in Australia and the UK, including retailer Coles, Australian
betting house UBET, football club Leads United and a few magazine titles. “Technology and media development opens up new possibilities - and there are many benefits,” said the pitch.

UBET/UNITAB has operated RadioTAB for many years on AM/MW and FM in Brisbane, mostly with race track results. Two DAB+ channels now, mostly, simulcast the horse and dog racing plus other sports across Australia. Coles Radio, owned by Nova Entertainment, operates in several metropolitan areas with music and in-store promotions. (See more about digital radio here)

“You can open your own radio station that covers the whole country,” said the Teracom pitch, “and have a more personal and direct voice to current and prospective customers.” Teracom, owned by the Swedish government, is the broadcast technology provider in Sweden and Denmark. Its DAB+ multiplex launches October 1st.

Branded radio has been around for several years, mostly online. In the US Peats Coffee & Tea launched four Pandora channels in 2014.

 

Radio Page week ending February 17, 2017
radio in Switzerland, DETEC, radio licenses, digital transition, World Radio Day, UNESCO, EBU, AER

Radio Page week ending February 10, 2017
radio in the UK, radio audience, RAJAR, BBC Radio, public broadcasting, commercial radio, Radio 2, Radio 1, Radio 4, Heart, KISS, Capital, Magic, LBC, London radio market, radio advertising

Radio Page week ending February 3, 2017
radio in France, Paris radio, Médiamétrie, Radio France, France Inter, France Info, Europe 1, RMC, Skyrock, Generations, Tropiques FM

Radio Page week ending January 27, 2017
radio in Switzerland, Mediapulse, SFR, RTS, Rete, Energy Zurich, Rouge FM, Radio3i, radio in Denmark, radio audience, DR, Nova, Radio24syv

Radio Page week ending January 20, 2017
radio in France, Mediametrie, radio audience, RTL, Europe 1, RMC, NRJ, Fun Radio, radio in Romania, radio audience, SRR, Romania Actualitati, Radio ZU, Radio 21, Virgin Radio, Digi FM, Radio Guerrilla

Radio Page week ending January 13, 2017
radio in Norway, DAB, DAB+, FM shutoff, NRK, radio in Gambia, radio in Africa, Paradise FM, Teranga FM, Hilltop FM, Afri Radio, radio in Bulgaria, music rights, public broadcasting, BNR

Radio Page week ending December 23, 2016
radio in France, Fungate, Fun Radio, RTL France, NRJ Group

Radio Page week ending December 16, 2016
radio in Spain, EGM, AIMC, radio audience, Cadena SER, Onda Cero, Cadena Cope, Los 40 Principales, radio in Portugal, Record FM, Global Difusion, Kiss FM

Radio Page week ending December 9, 2016
radio in Switzerland, Ringier, DAB+, Spotify, SFR 3, radio in Norway, digital radio, DAB, digital transition

Radio Page week ending December 2, 2016
radio in Germany, ARD, mobile apps, VPRT

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2016 ftm partners, unless otherwise noted Contact Us • About Us