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ftm Radio Page - November 23, 2012

Hit music gains as listening rises
Longer times spent listening hurts news channels

Overall radio listening in the Greater Paris (Ile de France) region jumped in the September-October Médiamétrie audience survey released this week (November 22). Listening penetration among persons 13 years and older, Monday through Friday 05h00-24h00, grew to 82.0% from 78.6% one year on. Time spent listening rose to 166 average daily minutes from 161 minutes. Several national radio channels showed wild market share swings, not necessarily atypical for the Greater Paris market.

RTL returned to the top spot with 11.9% market share from 10.2% year on year. Public general interest channel France Inter dropped to number 2 posting 8.9% market share from 11.2%. Europe 1 held 3rd place with 8.5% market share down from 8.3%. News, sports and talk channel RMC dropped to 7.0% from 8.3% one year on. Rolling news public channel France Info fell to 7th place on 4.5% market share, down from 5.6%. (See Greater Paris audience trend chart here)

As with the France national survey of the same period music channels fared far better than speech-based channels, at least some of them. (See article on September October national survey here) Hit music channel NRJ posted 5.3% market share for 5th place and its highest market share in years, up from 4.2% year on year. Rap and R&B channel Skyrock fell to 6th place with 4.8% market share, from 5.3%. Soft A/C Cherie FM, owned by NRJ Group, posted 3.0% market share and 9th place, up from 2.0%.

Local Hip-hop station Generations doubled its market share one year on and hit music station Voltage made noticeable gains. Local stations Radio Latina, Radio Nova and Ado FM were lower.(JMH)

Weighting for education disrupts audience survey
Exercise caution

When Poland’s radio audience measurement supplier Millward Brown adjusted sample weighting to new official census figures some broadcasters expressed unhappiness. It was not so much that age and gender composition had changed but weighting for education is now applied. Also, the recently released Q3 (August through October) Radio Track survey includes two months tally from the old sampling and one from the adjusted methodology.

“Simply put, the (survey sample) reduced the number of people with higher education,” said Public radio channel Troika manager Magda Jethon, quoted by wirtualnemedia.pl (November 20). “Analyzing the results…it is easy to note that a change in the research weighting hits Troika hardest, where the percentage of people with higher education is the greatest.” Radio Troika is a national channel offering a diverse mix of eclectic music. (See more on audience measurement here)

Indeed, in the Q3 Radio Track SMG/KRC Millward Brown results (November 16) Radio Troika dropped to 7.9% audience share from 8.2% one year on, unchanged in the national market rankings. Market leader RMF FM saw its audience share drop to 25.6% from 27.2% and second ranked Radio ZET dropped to 15.2% from 16.1% year on year. The biggest gains were posted by largely easy listening public channel Radio Jedynka, religious channel Radio Maryja and rock channel Eska Rock. (See more on media in Poland here)

A spokesperson for Millward Brown urged users to exercise caution when comparing the new results to previous surveys. (JMH)

New channel reorganized after top executives depart
Conflict here and not there

Almost precisely one year after its debut, Denmark’s privately owned, publicly financed national radio channel Radio24syv is undergoing a management change after one executive was fired and another departs. The Danish government created Radio24syv as a privately-held public radio broadcaster in 2010 to compete, in essence, with public broadcaster DR. Publisher Berlingske Media and public relations house PeopleGroup were awarded the concession after all other contenders dropped out. Radio24syv went on the air November 1st 2011 and employs about 100. (See more on media in Denmark here)

Berlingske Media CEO Lisbeth Knudsen called together the Radio24syv staff (November 19) to announce management changes and the departure of news director Suzanne Moll. All this comes one week after station manager Mads Brügger was fired with immediate effect, reportedly related to conflicts over the channel’s direction. Both Ms Moll and Mr. Brügger had been part of the original management team. Ms Knudsen said the two departures were unrelated as Ms Moll resigned to return to international consulting in mid-October and the announcement delayed to avoid any conflict with the first anniversary celebration. (JMH)

 

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