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ftm Radio Page - July 19, 2013

Tough Time For Market Leaders
shift Market leaders have a certain competitive advantage. There’s experience, coverage and, not to be forgotten, financial security. Competitors, particularly in the digital age, have advantages too. A shift in the landscape is no surprise.

 

 

Digital divide growing firm
Some people won’t switch

The UK has been a leader in uptake of digital radio of the DAB variety. Chip makers, receiver manufacturers, public and commercial broadcasters have invested time, talent and considerable money enticing people to make the big switch. Many have, 44% reported measurement institute RAJAR.

More evidence of a distinct digital barrier comes from market researcher YouGov SixthSense, reported by MediaTel (July 19). Only 6% of those not currently using a digital radio platform plan to do so in the next year. One in five analogue-only radio users say they’ll hang in there with FM for as long as possible, 37% say there’s no hurry to switch.

Those who have migrated to digital radio, often reported, really like it, 27% saying they’re spending more time listening. Podcasts and catch-up features are attractive. (See more about digital radio here)

“Broadcasters and manufacturers could benefit from promoting the flexibility of new platforms to people yet to change from AM/FM listening,” said YouGov research manager Tom Rees, quoted by Digital Spy (July 19). “However analogue is still the most popular radio medium and there are significant numbers of people who won't switch from their AM/FM sets any time soon.”


Radio Page week ending July 12, 2013
radio in Germany, ag.ma, radio audience, digital radio

Radio Page week ending July 5, 2013
radio in Denmark, digital radio, FM switch-off, radio in France, broadcast IP, Band III

Radio Page week ending June 28, 2013
Cannes radio Lions, radio advertising, radio in Switzerland, digital radio, Ofcom, radio in Africa, international broadcasting, Deutsche Welle, BBC Afrique

Radio Page week ending June 21, 2013
radio in Poland, Polskie Radio, digital radio, radio in France, Sud Radio, CSA

Radio Page week ending June 14, 2013
radio in Latvia, radio audience, TNS, Latvijas Radio, Radio Skonto, Radio SWH, music streaming, Ampya, iTunes Radio, radio in the Czech Republic, CRo, Radio Wave, image campaign

Radio Page week ending June 7, 2013
radio in Spain, XFin, Grupo S4 Media

Radio Page week ending May 31, 2013
BBC, broadcast technology, Perceptive Radio, radio in Poland, Radio Zet, Planeta FM, Eurozet

Radio Page week ending May 24, 2013
radio in the Czech Republic, Czech Radio, shortwave, RRTV, radio in the UK, Global Radio, Competition Commission, Real Radio, Smooth Radio

Radio Page week ending May 17, 2013
radio in the UK, RAJAR, DJs, BBC Radio 1, Absolute Radio, radio in Greece, Flash 96, ESR

Radio Page week ending May 10, 2013
radio in Germany, FM, transmitter networks, VPRT, RMS, web radio

Radio Page week ending May 3, 2013
radio in Paris, Médiamétrie, France Info, RMC, Radio Classique, Radio Nova, binaural sound, Radio France, NouvOson, radio in Russia, international broadcasting, Radio Liberty

Radio Page week ending April 26, 2013
radio in Italy, digital radio, DAB+, AgCom, radio in Spain, EGM, AIMC, Cadena SER, Grupo Prisa, Los 40 Principales, Onda Cero, M80, Cadena COPE, RNE

Radio Page week ending April 19, 2013
radio in France, Médiamétrie, radio audience, RTL, France Inter, NRJ

Radio Page week ending April 12, 2013
radio in Austria, ORF, O3, Kronehit, KommAustria, radio in Sweden, TNS Sifo, Sveriges Radio, local radio, Mix Megapol, NRJ

Radio Page week ending April 5, 2013
radio in France, international broadcasting, RFI, Monte Carlo Doualiya

Radio Page week ending April 5, 2013
radio in France, international broadcasting, RFI, Monte Carlo Doualiya

Radio Page week ending March 29, 2013
radio in Poland, RMF Group, Millward Brown, Radio MAXXX, Bauer Media, RMF FM, Eurozet, Time Radio Group, VOX FM, Radio Plus, Polskie Radio Jedynka

Radio Page week ending March 22, 2013
radio in France, RTL Group, RTL2, Fun Radio

Recently added radio audience figures and resources


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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
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The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

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