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ftm Radio Page - June 14, 2013

Pretty Songs Are Pretty Popular
radio Springtime brings the flowering of many things. It’s a time when many broadcasters contemplate changes, revisions and updates, whether the ratings are good or not so good. The objective, of course, is keeping the audience coming back.

 

 

 

 

Alternative station not lost on design
Poster campaign wins award

A poster series designed for Czech public radio CRo channel Radio Wave was awarded the top prize for poster at the European Design Awards in Belgrade last weekend. It’s a smart looking series that rolled out last summer. The campaign also placed fifth overall for graphic design.

Czech artists Olga Benesov and Radek Sidun created the series, meant to give Radio Wave a new visual image. The design theme is used on posters for the channel’s music, personalities as well as sponsored events. Large format posters have been exhibited in Prague and Brno.

 

Here's one:

Radio Wave poster

Radio Wave is CRo’s youth-oriented alternative music channel with a compliment of current affairs programming. It’s available on all the digital platforms. When launched in 2006 Radio Wave had an FM frequency in Prague. That was lost in 2008 when the Czech media regulator acceded to demands from commercial broadcasters and relegated Radio Wave to the digital platforms. CRo director at the time, Richard Medek, was less than supportive.

But Radio Wave’s particular style has held the interest of a certain listener segment. Current CRo director Peter Duhan seems more supportive and, at least, ordered up a very cool poster campaign. (JMH)

Music streaming services spring up like mushrooms
Give me shelter

As the techie world’s collective breath is held for the eminent Apple announcement of its streaming music service referred to as iTunes Radio, big German broadcaster ProSiebenSat.1 Media launched its version called Ampya. Needless to say, somebody sees streaming media as a business with big potential. At least a dozen have name recognition…Spotify, Deezer, last.fm, Pandora, Rdio, Rhapsody, Music Hub, Simfy, Songza, Napster and others on the way.

Ampya is a music fans portal with, they say, 20 million audio tracks, 57 thousand music videos and, yes, 100,000 radio stations. Fans can create playlists and share via social networks. And there’s music and showbiz news. It’s rolling out in Germany, Austria and Switzerland – separate windows by geography – with a freemium (ad supported) version, an ad-free version for €4.99 a month and a mobile version for €9.99 a month. SevenOneMedia, ProSiebenSat’s marketing arm, will be handling Ampya ad sales.

The business model for these streaming music services looks rather straight forward. Direct ad revenue typically follows the internet model, which won’t set the world on fire but can irritate free-to-air radio broadcasters. Subscription revenue pays for the music rights but won’t buy many yachts for the investors. Apple, Google, Amazon and Sony count on scale.

Success, though, is in the accountants eye. Deezer access is bundled into Orange mobile phone subscriptions. Spotify has a similar deal with Telefonica in Spain. ProSiebenSat can bundle Ampya ads with other media inventory. With so many competitors, being competitively different is just a price-point away. (JMH)


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