ftm Radio Page - October 18, 2013

Mobile phones part of radio listening
No longer secondary

Listening to radio in France via a digital device tripled over the last three years, reports measurement institute Médiamétrie. 11.4% of French people used digital devices to hear their favorite stations during the 2012/2013 survey period, up from 4.7% in the 2009/2010 period. Mobile phones were the most popular, roughly half of listening from digital devices.

“Today, listening to radio on various digital media devices is no longer a secondary phenomenon,” explained radio research director Julie Terrade. “It’s now part of radio listening. With younger people, it’s a real growth driver.”

The researchers also exposed age-based segments; younger people listened on mobile phones, middle aged listen on their PC and the most mature group listen via TV set top boxes. And through the day, French people are checking out their radio stations on mobile phones in the morning, PCs through the day, then back to smartphones.

A separate Médiamétrie study showed 90% of tablet owners using the device to listen to music, about half accessing radio station apps. (JMH)

Radio ad revenues picking up
Forecasting really difficult

Ad revenues for Finland’s radio broadcasters trickled up in September, says the broadcasters association. Local radio ad sales were up 10%, national sales up 7.6% on the month for about €4.3 million. Year on year radio ad revenues were down 6%.

“It's nice to see that both local and national radio stations on the rise,” said RadioMedia CEO Stefan Möller, quoted by Markkinonti&Mainonta (October 17). “For a few radio companies growth rates are just fine, up in double digits. Forecasting today is really difficult, but the signs show that radio can have a strong end to the year.” (JMH)

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Recently added radio audience figures and resources

• UK - National Radio Audience (24/10/2013)
  market share, trend, sectors
• UK - London Radio Audience (24/10/2013)
  market share, trend
• UK - National Radio Audience (24/10/2013)
  BBC/commercial 'gap'
• France - National Radio Summer Audience (03/10/2013)
  national channels, summer period 2008-2013 trend
• Austria - Major Media - Radio Broadcasting (09/09/2013)
  public and private broadcasters, owners, management, audience trend
• Belgium - Major Media - Radio Broadcasting (French region) (28/08/2013)
  Wallonia region, radio broadcasters, public, private, owners, platforms, audience trend
• Belgium - Major Media - Radio Broadcasting (Flemish region) (28/08/2013)
  Flemish region, radio broadcasters, public, private, owners, platforms, audience trend
• Turkey - Major Media - Radio broadcasting (15/08/2013)
  ownership, management, program formats, platforms
• Netherlands - Radio Audience (08/08/2013)
  national survey, market share, trend
• Ireland - National Radio Audience (30/07/2013)
  market share, 07h00-19h00, trend
• Ireland - Dublin Radio Audience (30/07/2013)
  market share, 07h00-19h00, trend
• France - Greater Paris Radio Audience (23/07/2013)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (19/07/2013)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (19/07/2013)
  share, trend
• Switzerland - Swiss-German region Radio Audience (19/07/2013)
  share, trend
• Switzerland - Italian region Radio Audience (19/07/2013)
  share, trend
• Germany - Radio Audience (16/07/2013)
  leading stations, audience trend, daily reach
• France - National Radio Audience (16/07/2013)
  national channels, sectors, market share, reach/TSL
• Germany - Major Media - Radio Broadcasting (16/07/2013)
  public and private broadcasters, ownership, management, platforms, audience trend
• Latvia - National Radio Audience (12/06/2013)
  national channels, audience share, trend
• Spain - National Radio Audience (24/04/2013)
  national channels, reach share, trend
• Poland Major Media - Radio Broadcasting (28/03/2013)
  public and private radio channels, management, platforms, market share
• Lithuania Major Media - Radio Broadcasting (25/02/2013)
  public and private radio channels, management, platforms, audience reach
• Czech Republic Major Media - Radio Broadcasting (18/02/2013)
  public and private radio channels, management, audience reach

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