Hot Topic - Newspaper circulation
There probably is no more competitive newspaper market than the UK that has 11 national newspapers competing for daily eyeballs and another 11 on Sunday, plus all the metropolitans (regionals) – big and small – across the nation. In these days of economic crisis some publishers have tried raising newsstand prices but the readership has sent a strong message – do so at your own peril!
European circulation of free newspapers turned a milestone in September – it actually went down, not surprising, perhaps, since 23 free newspapers stopped publishing last year and 12 more have stopped this year, according to Dr. Piet Bakker, an expert on free newspapers.
ftm has kept a close watch over the past two years as the Manchester, UK Evening News, The UK’s largest regional (metropolitan) newspaper, adopted a bold approach to stem drastically falling circulation by giving away 50,000 issues downtown while maintaining sales in the suburbs. It has certainly added to total circulation but management has yet to give the financial bottom line.
Two industries really in the dumps these days are airlines and newspapers – both hurting for different reasons but hurting all the same. One way the airlines have figured out to stop losing money is to provide less services (no pillows, blankets, food; newspapers are doing similar by downsizing the editorial hole) and airlines also charge for what once was free (baggage). And on that there is now some newspaper take-up, too.
Over the past couple of years ftm has kept a close watch on two regional UK newspapers that took different approaches to stem drastically falling circulation – the Manchester Evening News that embarked on new marketing ground by giving away 50,000 issues downtown while maintaining sales in the suburbs, and the Birmingham Mail that went through a complete relaunch concentrating on local news, and enough time has now passed to see what worked and what didn’t.
The State of the Print Media in the World
ftm reports on the World Association of Newspapers Congresses - 2005-2008. Includes WAN readership studies, WEF press freedom studies, newspapers and new media, African media and journalism, Russian media and Russian politics, press freedom. 118 pages. PDF file (June 2008)
Free Newspapers - They are everywhere...
The free newspaper phenomenon is rocking media landscapes across the world. This ftm Knowledge file looks at publishers and their battles in the UK, Europe and the US. Includes data on the successes and weaknesses. 81 pages PDF (October 2008)
We've Gone Mobile - And Nothing's The Same – new
Consumers have taken to smartphones in huge numbers. Competition among device makers, telecoms and content producers has created an insatiable demand. With so much volume markets are fragmenting... and nothing's the same. 152 pages PDF (August 2015)
The BBC – new
Few pure media brands transcend borders and boundries to acheive the iconic status of the BBC. The institution has come to define public service broadcasting. Yet missteps, errors and judgment questions fuel critics. The BBC battles those critics and competitors and, sometimes, itself. 155 pages PDF (August 2015)
Europe's Radio - Southern Europe
Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)
Google Is... Still
Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 116 pages PDF (April 2015)
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