|
Welcome to followthemedia.com
The article you have chosen...
How To Protect “Made In China” – If Done Right It Could Be A Classic PR Lesson; If Done Wrong …
Philip Stone August 30, 2007
The stakes have never been higher – billions and billions of dollars of Chinese exports are sold around the world, usually on price more than anything else, but now quality enters the picture and China has a big problem. How it chooses to resolve that in the world’s eyes could become a classic PR lesson, but right now they seem divided on what to do, taking a stick against those who complain too much and a carrot promising reforms.
...is part of the ftm archives
You may access this specific article for €2
the daily ftm newsletter is free to all with registration
|
