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Here’s A Tip For Commercial Broadcasters On How To Improve TV Ratings And Probably Save Some Money At The Same Time – Cut The Kids Programming, Or At Least Send It Over To Digital Platforms
Philip Stone July 5, 2007
ITV, the UK’s largest commercial network presented what it called good news this week – ratings at its prime network were down only 5.6% for the first half of the year. The reason the network is so happy is because for the same period last year the ratings were down 9.1%, so the situation is at least stabilizing and given the massacres in the UK television advertising economy one has to look for silver linings, no matter how meager.
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