followthemedia.com - a knowledge base for media professionals
New This Week

Hot topics click link for more

Search / Email Story / Print Page /
Username: Password:
forgot your password?
If you have never registered for ftm
please click here
The Tickle File
short takes on daily media news

Boring ratings, another reason to forget 2011
Shrug. Snore.

Total radio listening fell slightly in the Ile-de-France (Greater Paris) region, according to the September-December Médiamétrie audience estimates (January 24), 79.2% of the population 13 years and older, down from 80.0% one year on. Shrug. Time spent listening was also down, 162 average daily minutes vs. 172 minutes.

The rest of the numbers are much the same. Shrug. General interest national channel RTL held first place but lost market share, 11.9% from 12.6% year on year. Public channel France Inter remained number two, up to 10.5% from 9.6%. And Europe 1 is still slip sliding away, down to 8.6% from 9.6% (See Ile-de-France audience trends here)

Following trends from the French national survey, national news and information channel with a business twist placed 4th, rising to 8.0% from 6.3% one year on, the survey’s biggest gainer. Also up significantly was public all-news channel France Info (6th place), 4.8% from 4.2%.

Taken together national music channels were off slightly, except for Skyrock, still 5th place, up to 5.6% from 4.7% one year on. NRJ and Nostalgie, 7th and 8th place respectively, were up slightly as were Fun Radio and Virgin Radio. On the negative side were Cherie FM, down to 1.9% from 3.3%, Radio Classique, down to 3.0% from 4.2%, and RFM, down to 2.2% from 2.6%.

On the local side, Radio Latina rose to 2.8% market share from 2.0%, the highest rated local station. Radio Nova was up to 2.0% from 1.6%. The aggregated market share for local stations dropped ever so slightly to 19.9% from 20.0% one year on. (JMH)

Prime-time audience sinks, broadcaster gasps
Blame the measurement

There’s a reason broadcasters are slow to change measurement services. Inertia is certainly one but the more important is that risk of unwelcome news.

Last October the Romanian Audience Measurement Association (ARMA), a joint industry committee, awarded the television measurement contract to Kantar Media after several years with GfK Romania. Kantar Media, owned by WPP Group, bought audience research company TNS in 2008 and many of the measurement services have been rebranded under the Kantar Media name. (See more on audience measurement here)

The Kantar Media contract came into effect at the first of the year and, wouldn’t you know it, some of the TV audience results have come out. Public broadcaster TVR complained to the ARMA of “some inaccuracies,” reported hotnews.ro (January 25). When compared with figures from December, under the old system, several prime-time TVR programs suffered as much as 40% drops in audience.

“We are surprised by sudden decreases in audience for TRV programs made by the Kantar Media measurement,” said TVR Director General  Alexander Lazescu, quoted by adevarul.ro (January 26), “as we are surprised by unexplained jumps for other stations.”

“Naturally, we ask how the declines in audience in just a few days from a traditionally faithful public can be explained,” he added. “We do not necessarily agree that the previous audience figures were correct and the new ones wrong but, from a methodological point of view, change should be predictable…around three to five percent.” (JMH)

From Last Weeks ftm Tickle File

Too many spots, ozone therapy draw fines
Over the top and out there

Broadcasters, generally, comply with the European convention on television advertising. Twelve minutes per hour is the limit even if some might argue about what, indeed, constitutes a TV spot. The point isn’t to keep broadcasters from making a lot of money but to keep viewers from tossing TV sets out the window, potentially injuring passing television executives.

The Greek media regulator National Council for Radio and Television (ESR) passed a €20,000 fine (January 24) to TV channel Mega for broadcasting 26 minutes of spots in one hour back in September. Other television stations received fines for more egregious offenses. For allowing a minor to participate in a game show TV channel Antenna was fined €15,000. Tileasty was fined €15,000 for broadcasting an ad for “ozone therapy,” considered an illegal medical product by the ESR. (JMH)

Ad spending inversion continues
Oh, my aching head

Ad spending in 2012 will drop to late 1990’s levels in Spain and stay there until mid-2013, says a panel of marketing and media managers, reported by Zenith España (January 23). The Zenith Vigía panel predicts a 2.1% drop in ad spending due to a drop in consumer spending blamed on lower public sector salaries, higher taxes and high unemployment.

Digital transformation as “analogue euros are converted into digital pennies” will continue to move ad spending from traditional media to new media. Daily newspaper ad revenues are expected to fall 7.2% as internet search advertising rises 7.8% and mobile ad spending rises 9.7%. All traditional media will feel the pain: network TV down 3%, local TV down 6%, magazines down 5.1%, radio down 1.8%, outdoor 1.5%. Ouch! (JMH)

Wheels coming off US anti-piracy bills
No speed bumps for internet

In what was described as “an unusual intervention,” European Commission Vice President for the Digital Agenda Neelie Kroes took to Twitter (January 20) to describe the two draft US anti-privacy measures as “bad legislation when should be safeguarding benefits of open net.”

Protests over the Stop Online Piracy Act (SOPA - US House of Representatives) and Protect Intellectual Property Act (PIPA – US Senate) drew the attention of US politicians, mainly right-wing Republicans who exited co-sponsorship of the bills. The US entertainment industry has supported measures to robustly prosecute internet piracy. Internet and venture capital firms – worldwide - are opposed. US right-wing Republicans have had decades long battles with the entertainment industry over cultural and religious issues.

“Speeding is illegal too,” tweeted Commissioner Kroes separately (140 characters only, you know) “but you don’t put speed bumps on the motorway.” Wikipedia founder Jimmy Wales and US movie industry lobbiest Christopher Dodd both used wheel analogies (as in reinventing the wheel) in criticism and support, respectively, for the US legislation.

By mid-day Friday (January 20) US Senate Majority Leader Harry Reid postponed a vote on the PIPA bill and US House of Representatives Judiciary Committee Chairman Lamar Smith postponed committee consideration “until there is wider agreement on a solution,” reported CBS News (January 20). (JMH)

Previous weeks complete Tickle File


affiliate_link

followthemedia.com
Week of January 30, 2012

 

Encore Une Fois - This Week Last Year in Reaching Out

Television, New Media Fight For Shifting News Role
closed shut happens Everything about the process and delivery of news changed with the rise of the Web and mobile media. Something, too, changed with the way news is used. Floating between these two fundamental changes is either anarchy or democracy.

 

 

Encore Une Fois - This Week Last Year in All Things Digital

The Big Mobile Trend: Low Cost And Low Feature
question mark cloud Excitement about smartphones and tablets stirs the blood as much as it boggles the mind. Melding the money collecting prowess of telecoms, gizmo inventing genius of geeks with cases of energy drink and market brilliance fueled by venture capital is bringing new platforms to consumers who didn’t even know they needed them. Media content producers like new platforms, too, sometimes.

 

Encore Une Fois - 2011 Greatest Hits

ftm 2011 Greatest Hits
There were no dull moments for the media world in 2011. The tribulations and trials of traditional media were offset by the promise of digital media. Here are the top 10 2011 articles from followthemedia.com

 

new ftm Knowledge

Media in Russia – new

Media in Russia is big business and big politics. Media companies are consolidating as they move into new media and new territories. At the same time independence is still questioned. It's all changing. ftm looks at media in Russia and its neighbors, includes Resources, 124 pages. PDF file (January 2012)

Order Here

Press/Media Freedom - Challenges and Concerns

Press and media freedom worldwide is facing challenges from many corners. As authoritarian leaders impose strict control over traditional and new media with impunity, media watchers have concerns for democracy. This ftm Knowledge file accounts the troubles of this difficult decade. 88 pages. PDF (December 2011)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 156 pages. Resources. PDF (December 2011)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each. The charge to Individual Site Members is €15 each.

new ftm Resources

...more Resources...


 

 

Inside ftm

Who reads ftm?
Financial institutions, European institutions and NGOs, media companies (public and private), the digital world, news agencies, regulators, educational institutions, measurement services and, of course, the advertising people are on the list of ftm subscribers, Members and sponsors. Are you?

 


Get noticed with ftm !!

Add ftm content to your website, newsletter or publication. Lift your next meeting or conference with ftm documents or presentations. Click here for details.
For reprint or republishing needs or questions, please contact us.

ftm Members LinkedIn Group

ftm Members can now join the FollowTheMedia LinkedIn Group and discover a broad array of new features for expanding your own network. LinkedIn is without question the world’s premiere web-based professional networking platform.

Visit this link to JOIN ftm or contact us by email



ftm Radio Page NEW

Friday January 27, 2012
radio in Africa, radio in South Sudan, Radio Miraya, radio in Switzerland, MediaPulse, Radio Fiume Ticino, DRS, Radio 24, digital radio, radio in Paris, RMC, Skyrock, Radio Latina


Recently in ftm...

In The Numbers

Radio Fiume TicinoLook Carefully! It’s A New Digital Landscape

 

 

Holidays No Gift To Music Channels

Sweet Numbers For Some, Others A Surprise

 

In Reaching Out

South sudan radioExperience Marks Media Development Success<

 

 

 

A Strong Media Indispensable To Good Economics

Turnarounds Are More Than A Tip-toe Through The Tulips

 

In The Public Service

GEZ

 

License Fee: Love You, Love You Not

 

 

A Long, Hard Look At Management Oversight

Meet The New Boss, Once The Old Boss

 

In All Things Digital

Beijing Apple Store

 

There’s A Riot Going On

 

 

 

 

 

New Media Future: Fun And Games

The Future On Remote Control

 

In Big Business

twists and turns

 

Change Is As Change Does

 

 

 

 

 

Another Digital Dividend: Competitors Circling

James Murdoch Fails CEO Exam

 

In Media Rules & Rulers

cracked TV

 

Cracked Pot In The Garden

 

 

 

 

Beyond Haircut To Extreme Makeover

New Radio Channel “Couldn’t Be Better”

 

In Write On

confused

 

 

Working The Cannibal Angle

 

 

 

 

Media On Trial: Innocence Denied

Never Let The Truth Get In The Way Of A Good Story

 

In Spots & Space

Xmas AdGood Cheer From The Ad People This Season… And More

 

 

Advertising, Enhancement And Economics

Uncertain Ad Trends Continue

 

In Brands and Branding

radio tombstone

 

Death Of Radio Greatly Exaggerated

 

 

 

 

Being Special Is The Only Strategy

Morning Radio Is Prime Time

 

In Fit To Print

Einstein

 

Publishers Boldly Go Into Online Cosmos

 

 

 

Publisher Defies Gravity, Launches New Daily

Damn The News of the World, Full Speed Ahead: Protect the BSkyB Deal At All Costs

 

In Sports & Media

F1 crash

 

Vroom, Vroom, F1’s Off Track Excitement

 

 

Evils Of The Media

Huge Audiences, Vuvuzelas And Jabulanis, Ambush Marketing Resulting In A South Africa-Netherlands Diplomatic Spat And A Fired TV Pundit – And That Was Just Week One Of The World Cup!

 

In Lingua Franca

vuvuzelaLife Was So Much Easier When There Were Fewer Words

 

 

 

Too Little Radio Airplay, Star Singer Complains

It Brings Out That Inner Diva

 

In Show Biz

cartwheel at the Abbey

 

Were You One Of The Few Who Didn’t Watch THE Wedding?

 

 

 

April 29, 2011, Westminster Abbey – Oh, What A Royal Media Circus For The Next Five Months And Beyond

You Believe Twitter that Johnny Depp Died? You Believe The Exclusive News of the World Report That Brad and Angelina Are Splitting? Who, What Can You Believe These Days?

 

ftm newsletters

ftm newsletters update leading media news Monday and Thursday.
Sign-up here

Be an ftm Media Sleuth, Expand Your Network and Receive a FREE Membership!!
Sign up here!

copyright ©2004-2012 ftm partners, unless otherwise noted

Contact UsSponsor ftm