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Anne MacDonald Out At Macy’s
Anne MacDonald, the chief marketing officer for Federated Department Stores who gave US newspaper publishers some blunt advice on what they need to do to continue getting the bulk of her near $1 billion ad budget, is suddenly herself out of a job. A company spokesman would not say why, but said her duties would be taken over by Peter Sachse, chairman-CEO of macy’s.com who was the marketing manager MacDonald had replaced when she came to Federated 15 months ago.

 

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