followthemedia.com
a knowledge base for media professionals
ftm Radio Page
ftm Home Page
Search / Email Story / Print Page /

ftm Radio Page - week ending November 17, 2017

Audience expects show hosts to fit channel, not really loyal
freefalling

French media measurement institute Médiamétrie released this week national radio audience for the September-October period, known as the rentreé, arguably the most important for the end-of-year holiday retail advertising season. It’s arrival is always anticipated, sometimes with glee, sometimes dread. This year is no different; well, maybe a little different.

Legacy national general interest channel RTL is, again, on top of the rankings. For that, it is rarely challenged. RTL’s audience share, Monday through Friday, bumped up to 12.8% from 12.5% year on year. Time spent listening was also up.

Public radio news and talk channel France Inter, still number two, took a sizable hit. Audience share for the period dropped to 10.1% from 11.6%. Time spent listening also too a major hit. In the last six months France Inter lost major executives and show hosts. Aside from this, the September-October period was good to Radio France. The France Bleu network got a boost, 6.7% audience share - 4th place - from 6.4%. All-news channel France Info rose to 3.8% audience share - 8th place - from 3.4%. France Culture and France Musiques were both up. On aggregate, the Radio France channels were up as slice, to 25.1% audience share.

RMC, the national news and talk channel with plenty of sports and business, is in third place with 6.9% audience share up from 6.4%.

The big story within French media circles, perhaps the only one for a day or so, is the continued slide of general interest channel Europe 1. It has dropped to 6th place nationally, 5.6% audience share from 6.6% year on year. “Free-fall” is how Le Monde (November 16) described its plight.

Owner Lagardère Group enticed, noted above, highly respected Radio France director Frédéric Schlesinger and several notable show hosts. It hurt France Inter, clearly, but listeners did not, it seems, move with their favorite talk show hosts. “The main thing is that we stop the bleeding,” said M. Schlesinger, quoted by Le Parisian (November 16). “We can't reverse the situation in forty days. Our only ambition is to be at 9 audience share points in three years.” (See French national radio audience estimates trend chart here in Resources)

Less exciting were results for the French national music channels. NRJ claimed 5th place, down to 6.2% audience share from 6.6% one year on. Fun Radio was also down, to 9th with 3.7% audience share. Nostalgie and RTL2 were up a bit. Aggregate audience share for commercial channels fell slightly to 70.2% from 70.4%.

To boost the ratings bring on the billionaires
it's money that matters

The Czech radio market, like many others, is undergoing brand consolidation, affecting the national Radio Projekt STEM/MARK audience estimates rankings. A new “super-regional” designation combines, at least for marketing purposes, co-branded local stations shifting, somewhat, the rankings. And, in the process, some stations have disappeared into the competitive never-never land.

At the top of the March through September (Q3 and Q3) national rankings, as it has been for years, is Radio Impuls, a general interest national channel, pop music and lots of news and talk shows. Its daily reach rose, year on year, 3.7%. Non-broadcast attention to Radio Impuls has come in recent months as an asset, through the Mafra subsidiary of Agrofert Holding, principally owned by Andrej Babis, prime minister-designate after his ANO party claimed a plurality of legislative seats in October elections. Though forced to place the Argofert assets, including Radio Impuls and to daily newspapers, in a trust fund, Mr. Babis will become when the Czech parliament seats next week the most visible European politician to own media outlets since Silvio Berlusconi. (See more about media in the Czech Republic here)

Dance/urban hit music national channel Evropa 2 moved into 2nd place, from 4th one year on. Sister channel Frekvence 1 moved from 2nd place to 4th. Both are owned by Lagardère Active CR, subsidiary of French media house Lagardère. Differences between the channels are “within statistical error,” said STEM/MARK researcher Pavel Simonik, quoted by finance.cz (November 9). The company recently upgraded video marketing for low-rated Dance Radio, noted mediar.cz (November 14). (See Czech radio national reach trend chart here in Resources)

Within that “statistical error” is Czech public radio (Cesky rozhlas - CRo) national news and talk channel Radiozurnal, remaining in 3rd place. Family-oriented CRo Dvojka, formerly Radio Praha, dropped 15% in daily reach year on year for 8th place overall. Classical music and arts channel CRo Vitava was up slightly, ranked 20th.

Media Bohemia converted the Hitradio, Fajn Radio and Radio Blanik franchises to a super-regional status within the last year. Radio United, principally owned by Czech billionaire Ivan Zach, did the same with the Kiss branded stations.


Radio Page week ending November 10, 2017
radio in Poland, digital radio, Polskie Radio, Radio Chopin

Radio Page week ending November 3, 2017
radio in Sweden, national radio licenses, Bauer Media, NRJ, MTG

Radio Page week ending October 27, 2017
radio in the UK, RAJAR, radio audience, BBC Radio, Radio 2, Radio, 4, Radio 1, commercial radio, Heart, Capital London, LBC, radio in Russia, Ekho Moskvy

Radio Page week ending October 20, 2017
radio in Turkey, radio audience, Nielsen/URYAD, Kral FM, TRT

Radio Page week ending October 13, 2017
radio in Italy, Radio Italia, Gruppo Espresso, Mediaset, Radio Subasio, radio in Sweden, radio advertising, digital advertising

Radio Page week ending October 6, 2017
streaming audio, podcasts, Financial Times, Amazon Polly, radio in Greece, Alter Ego Media, Vima FM, Lambrakis Press Group

Radio Page week ending September 29, 2017
radio in France, Mediametrie, radio audience, RTL, France Inter, RMC, NRJ, Skyrock, radio in Belgium, radio licenses, local radio, SBS Radio, Hit FM, VBRO, Stadsradio Vlaanderen, TOPradio

Radio Page week ending September 22, 2017
radio in Norway, digital transition, DAB, Kantar TNS, radio in Germany, radio in Berlin, KCRW, NPR, mabb, AFN

Radio Page week ending September 15, 2017
streaming audio, workplace listening, music streaming, Spotify

Recently added radio audience figures and resources


Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2017 ftm partners, unless otherwise noted Contact UsAbout Us