ftm Radio Page - week ending April 7, 2017

National radio brand emerges for Millennials
Kiss and be happy

Regional Czech radio stations under the Kiss brand name will devolve into a single national brand. Czech media regulator Council for Radio and Television Broadcasting RRTV approved a request by owner Radio United Broadcasting, reports mediaguru.cz (April 6). The new status has immediate effect.

The RRTV also amended speech content quotas, from a fixed 10% requirement to a loose 6% to 14%. "This suggested percent range reflects recent listener surveys and the proposed amendment does not change the basic program specifications,” said an RRTV statement. Music content will coalesce around the concept of “Millennial Hits” - ’90’s pop oldies. The Kiss program will originate centrally in Prague from the Kiss 98 studios and is expected in place in early May. The new slogan is “be happy” - in English.

Radio United Broadcasting owns Kiss 98 (Prague), Kiss Proton (Plzen), Kiss Publikum (Zlin), Kiss Morava (Ostrava), Kiss Delta (Central Bohemia), and Kiss Jizni Cechy (South Bohemia). The re-branding of Kiss Hady (Brno) will require another RRTV decision, which is expected. Radio United also owns Country Radio, Radio Impuls, Radio Beat, Radio 1 and others. (See more about media in the Czech Republic here)

The Kiss radio brand first appeared in the Czech Republic with Prague local station Kiss 98 in 1992, owned by Irish broadcaster Communicorp in the first wave of foreign broadcasting ownership in Eastern Europe. Aside from the name, Kiss 98 was similar in design to Communicorp’s Dublin station 98 FM. Communicorp exited the Czech assets in 2012.

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Recently added radio audience figures and resources

• Germany - Radio Audience (March 2017)
  leading stations, audience trend, daily reach
• UK - National Radio Audience (February 2017)
  market share, trend, sectors
• UK - London Radio Audience (February 2017)
  market share, trend
• UK - National Radio Audience (February 2017)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (January 2017)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (January 2017)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (January 2017)
  share, trend
• Switzerland - Swiss-German region Radio Audience (January 2017)
  share, trend
• Switzerland - Italian region Radio Audience (January 2017)
  share, trend
• France - National Radio Audience (January 2017)
  national channels, sectors, market share, reach/TSL
• Romania - Radio Audience (January 2017)
  national and Bucharest surveys, market share, trend
• Spain - National Radio Audience (released December 2016)
  national channels, reach share, trend
• Czech Republic - Radio Audience (November 2016)
  Top stations, national survey, reach trend
• France - National Radio Summer Audience (September 2016)
  national channels, summer period 2011-2016 trend
• Italy - Major Media - Radio Broadcasting (July 2016)
  public and private broadcasting companies, channels, audience reach/share, management
• Spain - National Radio Audience (April 2016)
  national channels, reach share, trend
• Sweden - Major Media - Radio Broadcasting (February 2016)
  public and private radio channels, owners, management, national market share trend
• Poland - Major Media - Radio Broadcasting (January 2016)
  public and private radio channels, owners, management, platforms, market share
• Estonia - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Spain - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Ireland - Major Media - Radio Broadcasting (November 2015)
  national public and commercial radio channels, major local/regional stations, management, listening share
• Finland - Major Media - Radio Broadcasting (September 2015)
  public and private radio channels, management, market share, platforms
• Ireland - National Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Ireland - Dublin Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Greece - Major Media - Radio Broadcasting (June 2015))
  public and private broadcasting, owners, executives, market share

More Resources

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