a knowledge base for media professionals
ftm Radio Page
ftm Home Page
Search / Email Story / Print Page /

ftm Radio Page - week ending March 24, 2017

Digital transition benefits some more than others
"a plus for the bottom line"

Details are coming in, albeit very preliminary, of a noticable drop-off in radio listening since Norway began dumping FM radio broadcasting. National radio channels in Norway began transitioning from FM to DAB+ in January after a landmark decision starting with the Nordland region. Overall Nordland radio listening levels in February fell to 64% from 74% one year on, according to TNS Kantar audience estimates, reported by media portal (March 13). National radio channels in Norway will leave FM distribution by the end of the year while local and regional stations won’t begin switching over until 2021.

A separate public opinion survey conducted by Respons Analyse for the up-coming Nordiske Mediedager (Nordic Media Festival) showed 31% of Norwegians positively disposed toward the digital radio transition against 55% negative. “It's hard to get a lot of enthusiasm for a change that people do not perceive as a major advance,” said researcher Frank Aarebrot. “DAB probably means more for those who send radio than those receiving radio.” (See more about digital radio here)

Radio broadcasters throughout Europe (and elsewhere) are paying close attention to the Norwegian experience with digital radio transition. Some are thrilled with the prospects. Some are not. Many are holding their collective breath as national regulators move cautiously toward analogue radio switch-off.

Even presuming lower listening levels result in a drop in advertising rates, offered Austrian national radio channel Kronehit program director Rüdiger Landgraf, quoted by Der Standard (March 23), FM switch-off “could still provide a plus for the bottom line.” FM transmission costs a lot more than DAB+. Austrian media regulator KommAustria has no plan for a “hard exit” from FM broadcasting.


Radio Page week ending March 17, 2017
radio in France, Mediametrie, electronic measurement, radio advertising, radio in Hungary, radio in the UK, radio in Italy, radio in Ireland

Radio Page week ending March 10, 2017
radio in Germany,, MA Radio 2017/I, public broadcasting, Antenne Bayern, Radio NRW, WDR, BR, SWR3, Star FM, MA 2017 Audio, streaming, digital radio, EinsLive, B5 aktuell

Radio Page week ending February 24, 2017
radio in Poland, Eurozet, Zet Chilli, Antyradio, digital radio, branded content, Teracom

Radio Page week ending February 17, 2017
radio in Switzerland, DETEC, radio licenses, digital transition, World Radio Day, UNESCO, EBU, AER

Radio Page week ending February 10, 2017
radio in the UK, radio audience, RAJAR, BBC Radio, public broadcasting, commercial radio, Radio 2, Radio 1, Radio 4, Heart, KISS, Capital, Magic, LBC, London radio market, radio advertising

Radio Page week ending February 3, 2017
radio in France, Paris radio, Médiamétrie, Radio France, France Inter, France Info, Europe 1, RMC, Skyrock, Generations, Tropiques FM

Radio Page week ending January 27, 2017
radio in Switzerland, Mediapulse, SFR, RTS, Rete, Energy Zurich, Rouge FM, Radio3i, radio in Denmark, radio audience, DR, Nova, Radio24syv

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2017 ftm partners, unless otherwise noted Contact UsAbout Us