a knowledge base for media professionals
ftm Radio Page
ftm Home Page
Search / Email Story / Print Page /

ftm Radio Page - week ending March 23, 2018

Digital transition has, once again, changed
"now would be premature"

Radio fans got down to business at the RadioDays Europe Monday (March 19) in Vienna, Austria. That meant countless presentations about the latest cool gizmos, playlists, jingles, hiring DJs, firing DJs and, of course, selling ads. Opportunities to mingle abound.

Digital radio platforms, particularly digital audio broadcasting (DAB), have been a main talking-point of these meetings for two decades. Mixed within that has been, for DAB supporters, the hope, plea and promise of replacing analogue radio platforms, FM and MW/AM, with this standard for digital progress. One of the big “focus” presentations at RadioDays Europe over the weekend was devoted to the headline achievement for DAB supporters: FM shut-off in Norway, completed last December. (See more about media in Norway here)

For nearly three hours, Norwegian broadcasters and government authorities told the story. National radio channels in Norway have lost audience. Local stations, most of which did not decamp to DAB, gained. Bauer Media’s Norway chief executive Lasse Kokvik said audiences losses for radio through the transition were less than digital TV switch-over, reported (March 18). He went on to extol the virtues of selling ads across many channels. It’s all about totals.

Representing local DAB support group Digitalradio Norge chief executive Ole Jorgen Torvmark said “98% of listeners still listen to the radio” although “many have not replaced all their FM radios,” according to the reporter on the scene. Line Langnes, legal advisor with media regulator Medietilsynet, noted that those 187 local FM stations have operating licenses until 2022. After that, maybe off or maybe not. From the Ministry of Culture, Oyvind Christensen explained the politics; strengthening freedom of speech and competition within the radio sector. He also said the transition was “a mess” and became “more angry” than expected.

Later on, DAB supporters got a real punch in the gut. Shutting down the FM platform has long been seen as their ultimate victory; very good for receiver sales. Norway is first. Other national media regulators are waiting patiently: Denmark and Switzerland. These are small countries.

Germany and France are not even close for their own specific reasons. But in the UK media regulator Ofcom said they’d take a serious look at FM shut-down once digital listening passed 50%. It’s there, if you count online listening. DAB listening rests at about 35%. (See more about digital radio here)

"Great progress has been made but switchover now would be premature,” said BBC radio and music director Bob Shennan to the assembled radio fans, quoted by the BBC (March 19). ”For now we believe audiences are best served by a mixed economy.” A bowling pin dropped.

“We all once thought that DAB was the only digital future of radio, but audiences want choice,” he added. “We now know DAB is important, but only part of the story, along with FM and the internet. We need to do more before we consider a switchover in the UK, and for that to be genuinely audience-led.”

He also announced a new executive to oversee podcasts.

Radio Page week ending March 16, 2018
radio in Greece, Virgin Group, intellectual property rights, radio in Poland, Polskie Radio, Radio 24, Radio Gdansk

Radio Page week ending March 9, 2018
radio in Africa, radio in South Sudan, Radio Miraya, conflict zones, radio in Hungary, Class FM, Advenio, Radio 1, Pop FM, radio in the UK, radio advertising, Radio Centre

Radio Page week ending March 2, 2018
radio in Africa, radio in Sudan, Radio Dabanga, Radio Darfur Network

Radio Page week ending February 23, 2018
radio in the UK, Delux Radio, internet radio, online radio, streaming media, radio in Sweden, MPRT, radio advertising, MTG, Bauer Media, NRJ Stockholm

Radio Page week ending February 16, 2018
World Radio Day, sports and radio, UNESCO, AER, VPRT, Internews

Radio Page week ending February 9, 2018
radio in Hungary, audience measurement, Petofi Radio, Radio 1, Kossuth Radio, Kantar Hoffmann Mediameter, Inspira Media Research, , MTVA, NMHH, radio in the UK, radio audience, RAJAR, BBC Radio, public broadcasting, commercial radio, Radio 2, Radio 1, Radio 4, Heart, Classic FM, digital radio, brand extensions

Radio Page week ending February 2, 2018
radio in France, public broadcasting, Radio France, Mathieu Gallet, CSA, radio in Austria, radio audience, GfK Radio Test, ORF, FM4, radio in Italy, RMC Sports Network, Alberto Hazan, Radio Monte Carlo, Radio Sportiva

Radio Page week ending January 26, 2018
radio in France, Paris radio, Mediametrie, RTL, Europe 1, Skyrock, FIP, radio in Switzerland, Mediapulse, radio audience, SFR, RSI, RTS, Energy Zurich, One FM, Radio 3i, radio in Greece, Left Media, Sto Kokkino

Radio Page week ending January 19, 2018
radio in France, Mediametrie, radio audience, RTL, France Inter, Europe 1, Skyrock, Radio France, public broadcasting, Mathieu Gallet, radio in Germany, Radio NRW, WDR, radio in Denmark, DR, podcasts, BR24, Fakecast

Radio Page week ending January 12, 2018
radio in Portugal, Bareme Radio, online radio, radio in Norway, digital transition, digital radio, DAB, NRK

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to Members at no additional charge.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2018 ftm partners, unless otherwise noted Contact UsAbout Us