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ftm Radio Page - March 11, 2016

By Their Choices They Will Reinvent What You Do
skipping The preferences, interests and attitudes of young people, shifting as they will, cause considerable anxiety within the media world. This is not particularly new. The young have irritated their elders forever. Accused, typically, of incessant devotion to fun young people are also insatiably curious. There’s a news story here.

 

Streaming is music industry growth driver, radio linked
“making up for lost time”

The music people - publishers, producers and artists - have long complained that the great digital dividend left them behind. Online downloaders were threatened and punished until the joys of mobile technology made streaming attractive to consumers. Music rights revenues peaked years ago, forcing artists into long and brutal stage tours.

Streaming revenues are, however, on the up-tick, reported French music publishers association SNEP in its annual report. Streaming rights is the “growth driver” for the music industry, said SNEP general director Guillaume Leblanc, quoted by challenges.fr (March 8). French subscribers to the various streaming services in 2015 increased by one million, to 3 million, over the previous year. Streaming revenues now tops €100 million.

“The French are making up for lost time,” said Spotify France general director Yann Thébault. Music industry revenues in France fell 4.7% in the year largely on continuing declines in physical sales, CDs and such. Rights fees from radio and TV broadcasters have fallen to €426 million from €1.3 billion in 2002.

Figures released by the German music industry association (BVMI) last week were a bit different. Total music revenues were up year on year by 4.6% to €1.55 billion. Revenue from streaming services more than doubled to 14.4% of the total.

Some of the credit goes to “good old radio,” said Sony Germany general manager Philip Ginthör, quoted by wired.de (March 3). “The importance of radio again increases because of the close link with what happens online. Radio (stations) inform you very closely what is happening on the web.”

Real-time redefined, engagement follows
media buyers united

The media world has become engaged. The dearly betrothed is always social media. This has made Facebook et.al. rich, famous, powerful and richer.

Big French national channel Europe 1 let the world know this week that its Twitter followers have now topped a million. All French radio broadcasters are attached to social networks, from NRJ and Skyrock to Radio Classique. Radio broadcasters everywhere devote time, talent and money following the rainbow. (See more about social media here)

"We want to unite communities,” said RTL radio group executive director for digital products Thomas Karolak, quoted by Les Echos (March 7). RTL Group owns RTL, RTL2 and Fun Radio. More concretely: “We recruit tomorrow’s listeners on the web.”

None of this is particularly new. Social media “engagement” for audience building is a well-worn pitch from radio consultants. The best attended radio conference presentations offer tips on getting the most from the social networks.

Media buyers have tipped the scale by paying attention to social network traffic generated by broadcasters as much as traditional audience measurement. In response, broadcasters are finding social media traffic builds not only audience but advertising. Real-time broadcasting takes place on many platforms.

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